Exciting times for Chopra with Mary Kom coming up soon.
By The American Bazaar Staff
BANGALORE: Bollywood actress Priyanka Chopra has signed on to become the face of Heroine, a new premium brand from the Jinaam Dress Pvt. Ltd. clothing company.
The new line is meant to be a modern fusion of East and West, using Indian classical clothing aesthetics in a 21st-century context to create clothes for Indians and world citizens alike. In a statement, Chopra expressed her enthusiasm for joining Jinaam and Heroine.
“It’s important for today’s generation to have access to the best in fashion,†said Chopra. “The brand promises to bring alive the Indian ethnic wear market with attractive collections that are in line with latest fashion trends.”
Rahul Oswal, the founder of Jinaam, also expressed his admiration for Chopra, saying that she was the perfect person to be the face of the new Heroine label.
The move marks another success for the Filmfare Award-winning actress, who is coming off the hit film Gunday and an item number appearance in last fall’s Goliyon ki Raasleela Ram-Leela. In addition to dropping her latest English single, “I Can’t Make You Love Me,†she is preparing for the release of her next film, the sports biopic Mary Kom.
“Coming soon… the first look of the hardest film of my life.2 years of determination taught by the guru herself.. #MaryKom #FightLikeAGirl,” Chopra tweeted from her official account, teasing fans that more information about the hotly anticipated film will be forthcoming.
The movie, which is about the eponymous Indian Olympic boxing phenom, is directed by Omung Kumar and produced by Chopra’s Ram-Leeladirector, Sanjay Leela Bhansali.