Records tumble in shopping frenzy.
Each year Black Friday sales continue to rise, according to a new report from Adobe. This year’s Black Friday has set a record by surpassing the $3 billion mark for the first time.
Adobe was tracking this year’s e-commerce transactions during Black Friday and found that despite creating a new record, this year’s Black Friday is also expected to drive over a billion-dollar sale through mobile devices; the first in US history.
According to Adobe’s report, this year’s Black Friday has earned close to $3.34 billion, 21.64% more than last year’s earnings and sales via mobile devices accounted for $1.2 billion, a 33 percent increase from the year before.
The report says that almost all major e-retailers, including Amazon, Walmart, Target and eBay registered heavy mobile traffic and sale. Amazon in a statement said its Thanksgiving sales via mobile devices beat the sales registered on the eve of Cyber Monday last year. Overall, 60% of the total traffic that came to e-retainers were from mobile devices.
The trend continued on Black Friday with over 56% users visiting the website through their mobile devices and out of this more than 47 came from smartphones and the rest came via tablets.
When coming to the conversion rate of visitors, 40% of the sale came from mobile devices out of which 29% came from smartphones and 11% from tablets.
Despite the growing number of people visiting e-commerce websites using smartphones, the companies are not registering a proportional conversion rate. According to Adobe, the conversion rate through smartphones was 1.9% compared to 3.7% and 4% from tablet and desktop, respectively.
The report also found that the conversion rate via Google Android was the conversion through iOS based devices. An average order of $144 came via iOS device but when it comes to Android it was just around $135.
All this said Adobe says the mobile sales for this year touched $1 billion out of the overall sale of $3 billion during the Black Friday.
The Adobe report is based on aggregated data from 22 billion visits to retail websites and includes 80 percent of all online transactions from the top 100 U.S. retailers.
Top selling products of this year’s Black Friday were electronic gadgets such as Apple iPads, Samsung 4K TVs, the Apple Macbook Air, LG TVs, and Microsoft Xbox.
When adding the net earnings of e-commerce giants on Thanksgiving Day and Black Friday, the numbers are expected to cross $5 billion.
Top-selling toys of this holiday season were Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones, and Barbie Dreamhouse.
“The negative impact on online shopping we saw following the election has not been fully made up, but consumers are back online and shopping,†said Tamara Gaffney, principal analyst, and director, Adobe Digital Insights, in a statement.
“As spending ramps up on Black Friday, we are back on track. We still expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 billion,†she added.