Anglera, a Y Combinator-backed startup, launched its AI product data enrichment technology. According to the startup, it is the foundational AI layer that transforms messy product data into structured, searchable, enriched content at scale.
Anglera stated that while everyone is building AI apps, there is a massive infrastructure gap underneath, with products being broken at scale. According to the company, problems include poor discoverability, low conversion, and delays in getting new products live due to manual data entry. This has resulted in a loss of billions due to broken infrastructure.
READ: Simplex debuts developer-first platform for AI agent web automation (June 3, 2025)
Anglera was founded by Stanford grads Amay Aggarwal and Ray Iyer. The co-founders have both previously worked at Uber Eats, where they faced similar problems. Aggarwal has previously led Catalog AI, enriching millions of SKUs. Iyer, on the other hand led CPG Ads, scaling product-driven ad campaigns.
According to the startup, Anglera has built AI agents that automatically transform any product data source into clean, structured, enriched content. While the input might be messy spreadsheets, PDFs, brand websites, supplier feeds, the output would be complete, enriched product catalogs, continuously optimized for AI discoverability. SKUs get processed in a matter of seconds, rather than weeks.
Anglera boasts enhanced speed, accuracy, and completeness that allows thousands of products to be onboarded in a single day with errors immediately flagged, and customers shown everything they need to make purchasing decisions. The startup claims that by enriching their product content, their customers see immediate lifts in time-to-market, SEO, and conversion.
According to Anglera, the time is right for this because of two massive shifts happening simultaneously. Firstly, AI models like ChatGPT, Perplexity, and others are becoming primary product discovery channels. Secondly, there has been a rise in agentic commerce, with AI agents starting to make purchases autonomously. The startup envisions a world where every product is instantly discoverable by AI agents, product information flows seamlessly between systems, and new products go to market in hours, not months.
READ: Regulating AI: Sanjay Puri on policy, challenges, and ethical innovation (November 1, 2024)
Anglera’s customers include companies like Jaapi, SecondShop, and Arbor. Arbor CEO Farshad Taheri states “Before Anglera, we relied on several virtual assistants and adding new products to our store took weeks. We can now go live with new products within the same day.” Meanwhile, Adam Froeser, the co-founder of SecondShop said “I can’t imagine how we used to run our business without Anglera. Our team used to spend 20 minutes manually preparing each product for sale. Now it’s down to one click of a button.”