The coming public hanging of AI: When branding outpaces reality

As “Artificial Intelligence” turns into an overhyped, generic label, the failure to secure distinct corporate identities may unravel its credibility, just as past tech buzzwords dissolved into obscurity.

On March 7, 1876, as a pivotal moment in history, Alexander Graham Bell uttered the word “hello,” setting off a chain reaction where billions of people worldwide would repeat it happily from that day forward, establishing it as the most-used term in the entire history of civilization.

Imagine if he had said “Holy Cow” or “Are You Deaf,” yet history is filled with such sweet, accidental moments that offer profound lessons in the art of naming and how a single choice can echo eternally.

Imagine if, at that time, telephony was branded as AI, but not like Artificial Intelligence, but as Artificial Innocence. Where AI, functioning like a barefoot assembly of lost souls working overtime, trapped inside the telephone lines, would listen, memorize, and transmit your personalized message in your very own voice, delivering it directly into the ears of the recipients, complete with all your emotions intact, no matter how far.

Where is all this leading to? During this super successful journey of the century, wisely, the terms “telephony” or “hello” remained generic for public use and never became a global brand.

Naseem Javed:Why nationalize Artificial Intelligence? (February 12, 2025)

So, What? Amongst the world’s most expensive boardrooms, as a rule, when it comes to Corporate Public Affairs, the issues of corporate name identity and its direct influence on the global image supremacy of the corporation delivered via corporate nomenclature are the very top critical processes.

This area falls outside the conventional practices of global trademark and intellectual property law. While such expertise focuses on the applicability of laws, it is not equipped to handle creative marketing mandates. These mandates require an understanding of languages, connotations, cultural aspects, translations, slang, and the nuanced interpretation of corporate nomenclature.

Today, globally most high-tech start-ups seek the “Oinga-Boinga” effects in their corporate names as marketing weapons, while the real power of a name is hidden in its “ownership,” hence 99% of corporate names of billion-dollar companies in use today are abbreviations, combinations or permutations with dashes/slashes, misspellings or alpha-numerical and hence can never claim 100% ownership, like CNN, SONY, Panasonic, Celestica etc. It takes five seconds to check a corporate name if 100-1000 other similar-sounding enterprises share it. Hence, so are their sales and profits splintered. [Excerpted from Naming for Power by Naseem Javed, published by Linkbridge, 1993]

Fact: Across the world, less than 1% of corporate name identities can pass the Five Star Standard of naming test, where the name is short, unique, distinct, and powerful. Such corporate names and identities are 100% owned by the corporation, have matching dotcom domains, are globally trademarkable, and are protectable, as 90% trademarked are not necessarily protectable.

Read more columns by Naseem Javed

So, what happened? Today, AI software and Agents are part of advanced, brilliant programming. The global branding of AI with Hollywoodism, as some human intelligence inbred in some bionic fashion, is an advanced global marketing game to attract better prices at stock exchanges.

In Support of AI: Skill Winds of Trade Will Lead Global Economy: Within the next 1000 days, AI will replace a billion senior management roles and equally orient, retrain, and recreate a billion super-skilled individuals to manage the future paradigm positions. Only nations with specific skills can mobilize to meet these challenges.

The notion that AI alone can forge prosperous economies is as ludicrous as tossing a toolbox into a jungle and expecting a car assembly line a decade later. Humanity’s progress hinges on critical thinking, the root of all technological leaps. No AI growth is possible without a population trained to optimize productivity, performance, and profitability. A critical analysis follows, outlining the path to tariff-less trade supremacy. Acquire mastery.

Showing Mirror to AI: Artificial Intelligence is Artificial Ignorance: Human intelligence belongs to human intelligence, and no matter how many and how large the logo-slogan shops are, there is no bionic pulsating heart in AI, just great software and the world’s largest oceans of data. It is just like a make-believe mechanical ride at Disneyland, to the Moon and back.

This misuse of the term “AI” in corporate naming and branding strategies should raise a red flag for all of us. What is the link with AI? The implications of the term “AI” in the context of global corporate naming and branding strategies are significant and need immediate attention.

At the dawn of Silicon Valley, the most powerful branding term of the day was “IT” — the magical “Information Technology”; as one size fits all, this term was excessively used to uplift dying or abandoned stock markets by changing names with new messages as millions of lingering corporations did that. This is how the Dotcom Bubble was created for a later-day explosion; however, e-commerce survived.

Repeated a few times a century, like during the earlier shiny days of IBM in the 70s, the term of power was “data management.” Every major corporation wanted “data-this” or “data-that,” and what happened to such terms, as they dissolved into the thin air of advancing technologies.

So, where is the Rope? Hence, today, the genericization of the term AI is when a “term” enters daily language, ends up in the dictionary, and becomes a common word in the public domain. Suddenly, anyone can use it; the term is no longer capable of becoming a proprietary trademark, without maternal or patriarchal protection, the name abandoned, lost in the noise of the jungle.

This happens every decade, partially due to a lack of corporate naming skills and partially when the public owns a word, lynching is common. The usage of social media slowly strangles it and allows it to dangle on the global stage for massive abuse.

Which large single global technology enterprise is ready to change its name to AI Global or Artificial Intelligence United? It will be the greatest error. Hence, the term “AI,” like a dead body, swings in the wind, and the public, very innocently, like in a carnival, makes a mockery of the term to witness suicide.

When is the Public Hanging? The AI, as a global generic brand, when one day misfires, extreme stupidity may surface, like an attack on civilians branded as an “autonomous weaponization decision” by AI. Every credible enterprise or software operation worldwide would disassociate itself from the term AI to protect its credibility and avoid losing market position.

Today, “AI” is critically diluted with 10,000 messages, from “AI for casino trickery” or “AI for sniper robots” or “AI on stealing elections” to “AI for cancer cure” to “AI on unlocking front doors.” There is nothing artificial or intelligent in this sensationalization of fictional terms like “Artificial Intelligence,” as names like “Ghost Ryder” or “Fatal Attractions” no longer bring any collateral value to any organization whatsoever as being generic and overly used with confusing messages by various big and small, known and unknown players, with hundreds of public interpretations.

The ethics of code in AI: The world’s best coders must uphold a solemn promise to amplify human intelligence, not mimic it with artificial pretense. True progress stems from human ingenuity, not fabricated souls or biological illusions. Yet, the allure of digital wizardry, answering millions of queries in moments, risks mass psychosis by masquerading as intelligence. This is not brilliance, but a switch flipped after countless failures, like Edison’s bulb piercing centuries of darkness.

Hollywood’s sensationalized narrative of AI as an autonomous genius fuels stock market hype, not reality. The film AI was compelling fiction, but today’s AI is merely sophisticated software, not a pulsating heart driving untraceable agendas. Ethical Coding demands transparency, prioritizing human potential over misleading myths of artificial supremacy.

The world immediately needs hyper-quality, super-genius software. It does not require a pulsating heart of a dysfunctional mind to prove some human intelligence and manage wars. However, the bubble may require a prick.

What AI-Driven Platforms must do to manage their long-term viability on the global stage as AI, like titanic the global brand, will sink to reality. Time to get a globally experienced corporate nomenclature dialogue going to save the global image.

Diversify branding beyond “AI” by creating unique, proprietary names that emphasize specific utilities, ensuring 100% ownership and global protectability to avoid dilution and maintain distinct market identity amid genericization risks.

Invest in ethical frameworks and transparent coding practices to build trust, distancing from sensationalized hype and focusing on verifiable human-augmented tools that prioritize societal benefits over fictional intelligence narratives.

Foster skill development ecosystems, partnering with nations to retrain workforces, turning AI into enablers of human potential rather than replacements, securing viability through collaborative economic growth models.

Adapt to regulatory shifts by advocating for clear ownership rules and usability guidelines, preventing public domain erosion and protecting against misuse that could trigger mass disassociation from the term.

Innovate continuously in niche applications, avoiding over-reliance on stock market hype, and emphasizing measurable productivity gains to sustain relevance as generic “AI” perceptions sink under conflicting global interpretations.

A new world is emerging, free download 50 page report now, the “21 Pillars of Nouveau Rationalism” and build national economic growth at full speed.

The rest is easy.