Ford is turning to online retail to boost its used-car business, announcing Monday that customers will soon be able to shop for, finance, and purchase certified pre-owned vehicles on Amazon Autos — a partnership that still keeps its dealerships in the loop.
Amazon Autos is Amazon’s online car-buying platform that allows customers to shop for new, used, and certified pre-owned vehicles from participating dealerships across more than 130 U.S. cities. The service aims to simplify car buying by combining the convenience of online shopping with dealer resources.
Customers can browse vehicles by make, model, trim, and features, compare prices, and complete much of the financing and paperwork online. Once a purchase is made, buyers typically pick up the car from the dealership or, in certain cases, arrange delivery, depending on local availability.
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The platform recently expanded to include used and certified pre-owned cars, including Hertz’s rental fleet. Buyer protections include limited warranties and a 3-day return policy, subject to mileage and vehicle condition limits. By integrating online tools, dealer networks, and buyer protections, Amazon Autos provides a streamlined, flexible car-buying experience that reflects the latest developments as of 2025.
Ford said any certified pre-owned vehicle sold by dealers on Amazon Autos comes with a money-back guarantee, customers can return the vehicle within 14 days or 1,000 miles, whichever comes first.
Ford Motor Company, founded in 1903 by Henry Ford and investors in Dearborn, Michigan, is one of the world’s oldest and largest automakers. It transformed the industry with the moving assembly line, making vehicles like the Model T affordable to the general public.
Today, Ford produces a wide range of vehicles, including trucks, SUVs, commercial vans, and performance cars, operating in markets across the globe. Its long-standing reputation for innovation and durability has helped it remain a major player in the competitive automotive industry.
In recent years, Ford has seemingly shifted aggressively toward electrification under its “Model e” division, introducing vehicles such as the F‑150 Lightning, Mustang Mach‑E, and electric Transit van. The company is investing heavily in manufacturing infrastructure, including the Blue Oval City battery and EV complex in Tennessee. Ford is also integrating connected services, software, and over-the-air updates into its vehicles.
The recent developments with Ford and Amazon Autos illustrate how traditional automakers are adapting to the evolving automotive marketplace. By combining online platforms with established dealership networks, Ford is making it easier for customers to shop, finance, and purchase certified pre-owned vehicles while supposedly maintaining dealer involvement, a critical revenue source.
The partnership with Amazon Autos, along with protections such as money-back guarantees and limited warranties, reflects a broader industry trend toward enhancing consumer confidence and convenience in vehicle purchases.
At the same time, Ford’s ongoing shift toward electrification and investment in infrastructure like Blue Oval City demonstrates the company’s commitment to future mobility. Together, these strategies highlight Ford’s supposed dual focus: modernizing its business through e-commerce and technology while continuing to leverage its long-standing reputation and global manufacturing expertise.