Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, has appointed Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the Chief Strategic Investments Officer.
In this senior leadership role, Sondhi will be responsible for driving North America expansion plans and new strategic investments aligned with Affle 3i vision of delivering 10x growth in its third decade, centered on the core pillars of Innovation, Impact and Intelligence, according to a media release.
Sondhi brings extensive leadership experience in global adtech and digital media, with a strong track record of scaling revenue in developed markets. Most recently, he held senior roles at Verve, including CEO and Chief Revenue Officer, leading global strategy, operations and growth while strengthening relationships with advertisers, agencies and publishers worldwide.
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Previously, he held leadership roles at InMobi, where he supported expansion across North America, Europe and Asia. He holds a master’s degree in computer science.
“Welcoming Sameer as CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle.
“He brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture. With Sameer’s dual role, we are uniquely positioned to reinforce our organic growth momentum in North America while executing targeted strategic investment plan.”
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“I am excited to join Affle at a defining phase in its growth journey,” said Sondhi. “Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners and customers to unlock long-term value, as Affle enters its next phase of expansion.”
Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities, according to the release.
With its market-leading portfolio of tech platforms, the company empowers brands to move beyond automation toward next-gen experiences with measurable impact, it says.