Artificial intelligence-based journalism startup Symbolic.ai has announced a partnership with News Corp. This deal will reportedly enable New Corp to start using the Symbolic.ai’s AI-native publisher platform in its newsrooms to augment research, writing and publishing.
News Corp, the major assets of which include MarketWatch, the New York Post, and The Wall Street Journal, is set to begin using Symbolic’s AI platform with its financial news hub Dow Jones Newswires.
Symbolic.ai was founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes. The company says its AI platform can “assist in the production of quality journalism and content” and that its tool has even led to “productivity gains of as much as 90% for complex research tasks.”
The platform is designed to make editorial workflows more efficient, and improve areas like newsletter creation, audio transcription, fact-checking, “headline optimization,” SEO advice, and others.
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“At the onset of the AI revolution, we have the opportunity to define a new way of working, and a new commercial model, for professionals and publishers who create critical content,” said Devin Wenig, Co-founder & CEO of Symbolic. “A future where technology streamlines research and production, freeing people to focus on the creative, analytical, and investigative work that truly sets their content apart.”
Meanwhile, News Corp Chief Executive Robert Thomson said ““The Symbolic team’s deep editorial roots are obvious in their sincere appreciation of provenance, and their patent desire to create products that enhance, not deface, demean or devalue journalism.”
New Corp had previously indicated an interest in integrating AI into its media operations. In 2024, the company signed a multi-year partnership with OpenAI, wherein it would license its material to the AI company. Last November, News Corp signalled an interest in branching out and licensing its material to other AI companies.
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According to a BusinessWire report , Dow Jones Newswires’ early use of Symbolic yielded productivity gains of as much as 90% for complex research tasks. The report states that unlike generic AI tools, Symbolic functions as a comprehensive platform that integrates seamlessly into content creation and publishing workflows and keeps context across the workflow.
The platform’s architecture leverages semantic search, agentic workflows, smart-model routing and token-usage tracking that respects the intellectual property of publishers while eliminating dependence on any single AI model or provider.
While AI has been playing a role in journalism for a while, this tie-up between an AI company and a major media conglomerate is bound to majorly shake things up. While the rising influence of AI in journalism might be inevitable, only time will tell how its overall impact would be.