FIFA seems to be jumping on the Labubu craze. Pop Mart, the official retailer of Labubu blind boxes and products, has teamed up with FIFA to celebrate the World Cup 2026 with a new Labubu collection.
As per Pop Mart, The Monsters × FIFA Series collection will feature a vinyl plush doll, a vinyl doll pendant blind box, a bottle-opener fridge magnet blind box and more.
The new soccer-inspired Labubu products will drop online on Pop Mart’s website on Thursday, April 2, at 10 p.m. ET, and be available in stores on Friday, April 3.
What is a Labubu?
Labubu is a line of collectible designer toys created by Hong Kong illustrator Kasing Lung and produced by Pop Mart, a Beijing-based company known for its blind-box figures. The character first appeared in Lung’s creative works and grew in prominence after Pop Mart began selling Labubu widely in 2019. The toys are sold in sealed blind boxes, meaning buyers do not know which specific figure they will receive until opening the package.
READ: Pop Mart to launch mini Labubus, potentially doubling 2025 sales (
Labubu figures are recognized for their whimsical design, featuring wide eyes, pointed ears, and a mischievous expression, giving them a distinctive “cute‑ugly” aesthetic. They are part of a larger universe called “The Monsters,” which includes multiple themed blind-box series.
Labubu achieved significant global popularity around 2024–2025, contributing substantially to Pop Mart’s product lineup. As of 2026, Labubu remains a core IP for Pop Mart, with ongoing releases and collaborations.
As per USA Today, the announcement comes after Pop Mart revealed it has teamed up with Sony Pictures Entertainment to bring Labubu to life in a live-action and CGI hybrid film.
READ: FIFA faces heat over Trump peace prize, issues visa warning (
The expansion of Labubu into global collaborations such as FIFA and Sony Pictures reflects the growing influence of designer toy brands beyond traditional collector markets.
Labubu’s integration into major entertainment and sporting events illustrates a trend in which popular toy IPs are becoming multi-dimensional platforms, combining physical collectibles, media content, and event tie-ins. This suggests that toy companies are increasingly leveraging cultural phenomena, sports fandom, and multimedia storytelling to maintain relevance and drive engagement, though the exact effectiveness of such strategies is uncertain.