Seven-time Super Bowl winning quarterback Tom Brady revealed in a new interview why he endorsed food brands like Pizza Hut and Dunkin Donuts — brands he wouldn’t have touched in his NFL playing days. Brady was famous for following a strict health-focused diet and once referred to soda and sugary cereals as “poison for kids.” However, he seems to have softened his stance after retirement.
“I think it’s moderation in all things,” Brady told CNBC’s Alex Sherman in a recent interview. “I think there’s probably been people who have gone overboard with the kind of rigidity of my lifestyle or diet,” he said. “I have kids, and I have Halloweens and birthday parties, and we’re like a normal family.”
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Brady recently wound down his TB12 brand, folding it into the Nobull fitness brand. TB12 is a wellness brand centered on an anti-inflammatory diet, known for unconventional recipes such as avocado ice cream. Brady said that he is now focused on creativity and connection.
“It’s good scripts and writing,” he said, along with opportunities to engage with fans.
Brady was seen during the Super Bowl this year, in ads for both Pizza Hut and Dunkin Donuts. Brady’s partnership with Ferrero includes a campaign linked to the 2026 World Cup. In the ad, Brady is shown taking a bite of a chocolate Crunch bar and posing next to a trophy filled with chocolatey, sugary snacks.
“I just want to get out there and have a great time with the people,” Brady said.
Brady said he still plans to make healthy choices, but that can be difficult when he’s watching a football game, or travelling. However, he still makes sure to work out frequently, and to stay hydrated.
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“I understand the reality of life as well,” he added. “I’ve been very fortunate over the course of my life to have people make food for me all the time and, we’ve had nutritionists as part of our teams, and I’ve been very blessed to have that.”
“I know there’s a lot of other people that are working really hard year-round to provide for their family, and I have a lot of respect for those people and the way that they go about enjoying their life too,” Brady said. He also added that when it comes to his own family, he makes pancakes for his kids with Nutella — another Ferrero product. He also mentioned Tic Tacs — another Ferrero product — as a guilty pleasure.
“They are everywhere in my house, and when I’m broadcasting,” he said.