Climbs six notches from its 45th rank last year.
Bureau Report
BANGALORE: Tata is now ranked 39th amongst the valuable global brands, with a valuation of $18.16 billion, climbing up six rungs from its 45th ranking last year.
Tata is now ahead of the likes of Swiss confectionery-to-foods giant Nestle, consumer electronics major Hitachi, UK retailer Tesco and oil major Chevron, reported Business Standard.
After entering UK-based valuation firm BrandFinance’s coveted list of top-50 global brands two years ago, Tata’s valuation this year is about a fifth of the combined market capitalization of its 29 listed companies. The brand was ranked 50th when it broke through two years ago.
Top on the global list is Apple Inc (brand valuation of $87.3 billion), followed by Samsung ($58.77 billion) and Google ($52.13 billion). Nestle, on the other hand, has slipped a notch to 40th, while Hitachi is 48th, Tesco 41st and Chevron 43rd.
The rise in Tata’s brand value this year has been 11.13 per cent over last year. “We are gratified by the progress made. This achievement is clearly a reflection of the ambition and drive of individuals and companies across the group. In a volatile and uncertain global environment, the task ahead is to sustain performance while adhering to the group’s belief in long-term stakeholder value creation,†says Mukund Rajan, the Tata group’s recently appointed brand custodian, said the Standard report.
So far as 500 top global companies are concerned, keeping the Tata brand company on the list is Reliance Industries Ltd (RIL), which has seen its brand’s ranking rise from 237th last year to 171st. Its brand value has risen 38 per cent to $6.14 billion.
The State Bank of India, too, has moved up the order to 176th, while cigarette-to-paperboard-and-foods giant ITC (445th), with a brand value of $2.81 billion, has made it to the top-500 list for the first time.
The combined brand value of Tata, RIL, SBI and ITC accounts for about 83 per cent of the $40.6-billion total brand value of all Indian firms’ on the list this year, the report said.
However, telecom giant Airtel (313rd) has seen erosion in its brand value since last year, when it was 187th on the list with the second-best brand valuation among Indian firms, after Tata. Indian Oil, too, has taken a hit on its brand value.
BrandFinance India MD Unni Krishnan says Bharti, the owner of the Airtel brand, has been grappling with competitive and regulatory issues, which are taking a toll on its brand value. Tata, in contrast, has stood apart from the pack with a focus on “conscious capitalism.â€