Archetype AI, a U.S.-based company developing artificial intelligence for real-world physical environments, has raised $35 million in a Series A funding round. This round was led by IAG Capital Partners and Hitachi Ventures. Other investors include Bezos Expeditions, Venrock, Amazon Industrial Innovation Fund, Samsung, E12, Systemiq Capital, HLV, Gaingels, and Plug and Play Ventures.
The funding will be used to develop Archetype’s platform and Newton, its AI model focused on interpreting sensor data from physical assets. The company has launched its platform and Agent Toolkit, allowing organizations to deploy AI-driven agents on assets such as factory equipment, vehicles, and city infrastructure. In order to accelerate development, Archetype provides pre-built, ready-to-use agents, including the process monitoring agent which tracks ongoing machine operations, discovers anomalies and identifies the machine state.
READ: AI startup Automat raises over $15 million in Series A to build computer-operating agents (
The task verification agent verifies worker adherence and compliance to planned workflows and procedures in services, training, and operations control. The safety agent monitors environments for potential hazards and unsafe behaviors that can be defined by natural language to ensure safety compliance.
Archetype said that early users include NTT DATA, Kajima, and the City of Bellevue, which have deployed its technology in warehouses, construction sites, and urban settings. The company’s tools are aimed at operational monitoring, task verification, and safety use cases in industries including manufacturing, logistics, and city management.
“Archetype AI is refining and defining the full stack of Physical AI, creating scalable solutions that operate in the real world, not just on screens or in simulations,” said Dennis Sacha, Founding Partner at IAG Capital Partners. “This team is building a category-defining company that will transform how humans and agents interact with everything from edge devices to critical infrastructure, generating lasting value at scale.”
READ: Parag Agrawal’s AI startup Parallel Web Systems raises $100 million (
“Archetype AI’s Physical Agents improve operations and safety across real-world assets,” said a Samsung Ventures representative. “From reducing machine downtime in factories to monitoring construction sites in real time, their platform delivers tangible results enterprises can put into action immediately.”
Archetype said that the funding would accelerate its research into advancing Newton as a frontier Physical AI foundation model — massively multimodal, capable of fusing sensor data with natural language, and scaling cross-modal reasoning across increasingly complex environments, tasks, and problems. The company said it will continue to grow the team and expand partnerships to make Physical AI accessible to every organization that manages physical assets, “ultimately, to bring intelligence to every asset in the physical world.”