Leading fragrance and lifestyle brand Auraah New York has named Indian American Formula 4 driver Yana Kapoor as its brand ambassador.
“As brand ambassador, Yana will collaborate with Auraah across storytelling, content, and select experiences that explore the relationship between motion, presence, and layered expression,” Auraah announced in a news release. “Auraah is excited to partner with Yana Kapoor and to support her as she continues this next chapter of her journey.”
“Auraah is a fragrance and lifestyle brand built on layers and celebrates how they come together much like our own personal journeys,” a thrilled Kapoor posted on LinkedIn. “I am incredibly honored to represent such a beautiful concept and I look forward to many exciting moments ahead with Auraah on my journey to F1 Academy,” she wrote.
An emerging racing talent advancing through the international single-seater ladder, Kapoor will in 2026 contest a full Formula 4 season with World Speed Motorsports, a development team recognized for preparing drivers on the path toward Formula 1, while competing across multiple championships as part of an accelerated development program.
Her progression toward F1 Academy readiness is built on intensive open-wheel training. Kapoor has completed Formula Renault training with former Formula 1 driver Allen Berg at Laguna Seca and Formula 4 development through Jenson Button’s Radford Racing School.
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She is currently focused on accumulating race mileage through extensive testing and competition, including the Lucas Oil Racing School Championship Series under IndyCar alumnus RC Enerson, alongside a full season in the Formula Pro USA F4 Championship with World Speed Motorsports.
“Beyond competition, Yana brings an engineer’s mindset to her craft. She approaches racing with intellectual rigor, studying systems, mechanics, and structure alongside physical performance,” according to the release.
“This balance of discipline, intellect, and presence closely reflects Auraah’s philosophy,” it stated. “Yana embodies Auraah’s Embrace Your Layers philosophy in practice.”
“There is the layer of discipline. Years spent refining muscle memory, respecting limits, and learning control.
“There is the layer of intellect. An engineer’s curiosity for systems, mechanics, and structure, and an understanding that mastery comes from knowing how things behave under pressure.
‘There is the layer of presence. A return to center, again and again, regardless of outcome or expectation.
“And there is the layer of ambition. Quiet, forward looking, and intentional,” Auraah noted.
A Materials Engineering student at the University of Illinois Urbana-Champaign, Kapoor combines elite motorsport performance with a strong technical foundation.
“As a two-time KA100 Junior Champion with international racing experience, I thrive in high-pressure environments and approach racing with discipline, adaptability, and a data-driven mindset,” she says.
“My engineering education enhances my understanding of vehicle dynamics, materials behavior, chassis performance, and tire characteristics, enabling me to translate on-track feedback into actionable engineering insights,” says Kapoor.
“I am passionate about the intersection of engineering, performance optimization, and elite motorsport,” she says. “My long-term goal is clear: to earn a seat in the F1 Academy and compete at the highest level of open-wheel racing, representing the next generation of driver-engineers.”