It looks like Nexo is getting a second lease on life in the US. Crypto company Nexo has relaunched in the United States, it said on Monday, three years after leaving the country and paying a $45 million fine following clashes with regulators.
What is Nexo?
Nexo is a cryptocurrency financial services company founded in 2018 by Kosta Kantchev, Antoni Trenchev, and Kalin Metodiev. The company was created to provide crypto-backed lending solutions, allowing users to borrow cash or stablecoins using digital assets such as Bitcoin and Ethereum as collateral. It became one of the first platforms to offer instant crypto-backed loans, helping bridge traditional financial services with blockchain technology.
Nexo is headquartered in Zug, Switzerland, a region often referred to as “Crypto Valley” due to its concentration of blockchain companies. While the company operates globally through multiple legal entities, Zug is widely recognized as its main corporate base.
In addition to lending, Nexo offers interest-earning crypto accounts, a trading platform, institutional services, and the Nexo Card, which allows users to spend funds backed by their crypto holdings without selling their assets. The company also launched its native NEXO token, which provides holders with benefits such as higher interest yields, lower borrowing rates, and loyalty rewards.
READ: Bitcoin extends decline, hovers near crucial $70,000 mark (
In a statement on Monday, Nexo said it was returning to the U.S. in partnership with a listed crypto company, Bakkt (BKKT.N), opens new tab, and will sell crypto-backed loans as well as yield-generating products to U.S. customers.
“Nexo discontinued the product covered by the 2023 SEC order for U.S. investors as required,” a spokesperson for the company said.
“The current U.S. offering is structured differently and is delivered through appropriately licensed U.S. partners, including, where applicable, an SEC-registered investment adviser for advisory services,” they added.
Nexo’s return to the United States signals a significant moment not just for the company, but for the wider digital asset lending industry. After a period marked by regulatory scrutiny and market turbulence, its reentry suggests that parts of the crypto sector are working to adapt to clearer compliance standards and more structured oversight. This shift reflects a maturing industry that increasingly recognizes the importance of aligning innovative financial products with established regulatory frameworks.
READ: UAE firm acquires $500 million stake in Trump’s cryptocurrency company (
For U.S. consumers, the relaunch may represent renewed access to crypto-backed financial services, but within a more tightly controlled and transparent environment. The emphasis on licensed partnerships and revised product structures indicates an effort to reduce regulatory risk while rebuilding trust with both authorities and users. Trust, after all, remains a central issue in crypto finance, particularly following several high-profile collapses in the broader market over the past few years.
Nexo’s comeback illustrates how crypto companies are attempting to balance growth with compliance. Rather than operating in regulatory gray areas, firms are now more likely to pursue collaboration with licensed entities and adapt their models to meet legal expectations. Whether this strategy proves sustainable will depend on continued regulatory clarity, market stability, and consumer confidence.
Nexo’s renewed US presence can be seen as part of a larger transition phase for digital asset platforms — one that may shape how crypto-based financial services evolve in mainstream markets moving forward.