Netflix has quietly raised its prices again. The platform’s most affordable, ad-supported tier now costs $8.99 per month, up from the previous $7.99 monthly subscription fee, the company told TechCrunch.
The standard plan without ads now costs $19.99 per month, a $2 increase from the previous $17.99 subscription fee. The cost of the premium plan has also been raised by $2 and will now cost $26.99 a month.
Adding extra viewers outside the user’s household will also cost more. To add a user to an ad-supported plan, it now costs $6.99 instead of $7.99. Adding an extra viewer to an ad-free plan now costs $9.99 rather than $8.99.
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Netflix told TechCrunch that the changes are designed to reflect improvements to its “wide range of entertainment” and the quality of its service. The price changes were first spotted by Android Authority.
Netflix says new members who sign up will see the new plan prices from March 26, while existing subscribers will see the updated prices roll out over the coming months. Existing members will be notified by email a month before the new prices are applied to them.
Netflix last raised prices in January 2025. Since then, the company has updated its platform with a series of new additions, including the rollout of video podcasts as well as more livestreaming content. The company also recently announced plans to revamp its mobile app and expand its short-form video feature.
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Last month, Netflix walked away from its bid to acquire Warner Bros., refusing to raise its offer and clearing the way for Paramount Skydance to move forward. The decision ended a a months-long contest between some of Hollywood’s biggest media companies, highlighting the high stakes of content consolidation in the streaming era.
After walking away from the deal, Netflix CFO Spence Neumann said “Now we move forward, and we move forward with $2.8 billion in our pocket that we didn’t have a few weeks ago.”
On Netflix’s Jan. 20 earnings interview for the fourth-quarter 2025 results, Neumann said the company “feel[s] great about our organic growth outlook” (meaning excluding the Warner Bros. assets). He said the key revenue drivers this year would be similar to ’25, citing “pricing” (hinting at the price increases) as well as membership growth and a roughly doubling of ad revenue to about $3 billion. The company also projected cash content spending of about $20 billion for 2026, up 10% from last year.