Spotify is taking a step further in its AI push by adding a new feature that allows Premium users to have interactive conversations with the app to choose what music or other audio they want to hear.
The feature is initially available in the U.S., Ireland, and Sweden across iOS and Android devices for users 18 years old and above in English. Spotify said this is considered a beta release, meaning that things may not always work perfectly, however user feedback can help improve the product.
While the company did not give more details about the AI technology it was using, it confirmed to TechCrunch that it uses a mix of its own AI technology and models from multiple providers, based on whatever is best for the task.
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The new feature extends the ability to chat with Spotify beyond the AI DJ experience, allowing users to talk to Spotify across the app’s Home and Now Playing views on mobile devices. Users can either speak, or type and have back-and-forth conversations to help them choose what to play next.
Spotify also said that the app will also be able to chat with users about their listening history and can help them learn more about their favorite music or go deeper into podcasts or audiobooks. This means users can ask questions like “what inspired a certain song,” or get suggestions about what other artists they may enjoy based on what they listen to. They can also ask about their listening history.
In the announcement about the new feature, Spotify also offers a few suggestions as to how to use this interactive technology. The company says users can ask Spotify to “play some artists I haven’t heard before,” then continue to shape that selection with follow-ups, like asking it to add a specific artist by name, or narrow the selection to just more recent tracks. They can also shape the request further by asking it to be “more upbeat,” or give it other directions.
The feature is currently rolling out now to the markets on mobile devices.
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Earlier this year, Spotify announced that it has partnered with Universal Music Group to allow fans to use generative AI to create covers and remixes of their favorite songs. This deal offers a revenue share with participating artists for the AI-generated music based on their work.
That development was among several announcements made during Spotify’s Investor Day, where the company also unveiled an AI-powered audiobook creation tool, new AI features for podcasters, a desktop app for creating personalized podcasts using AI, and reserved concert tickets for top fans.