Robinhood Markets is rolling out AI-powered trading accounts for everyday customers. The company said late Tuesday that it will begin offering new so-called agentic accounts alongside other products, including perpetual futures contracts tied to crypto, options tied to earnings and plans for weekend stock trading.
CEO Vlad Tenev said in a press release that the move is the latest effort by the company to give retail investors access to increasingly sophisticated products “once reserved for hedge funds, big banks, and quant firms.”
Robinhood will begin releasing the new accounts to customers in a randomized manner over the coming weeks, while attendees at the company’s space-themed active trader event in Houston, Texas, received immediate access.
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While AI is now playing a role in many areas of finance, Robinhood is among the first companies to release a nontechnical trading agent to a large customer base. In a demonstration viewed by Fortune, a Robinhood user was invited to give their agent a name and then choose either OpenAI’s GPT-6 Luna, its GPT-6 Sol or Anthropic’s Opus 4.8.
After configuring the agent, the user can provide simple English instructions. The agent can execute tasks ranging from simple trades such as “Buy $200 of Ford stock” to more complex assignments involving “Loops.” As Robinhood explained, “you can set a loop to check the market every morning and execute a trade when certain conditions are met, or run a continuous overnight strategy to look for opportunities while you sleep.”
According to media reports, Robinhood’s new offering also includes a series of guardrails that the company says will prevent agents from behaving unexpectedly. These include providing a dedicated trading account for the agent and allowing users to set limits on how much the agent can trade at a time. Users can also opt for a confirmation process that requires agents to seek final approval before executing a transaction.
The Robinhood Agents service will also provide users with free access to a series of data providers, such as Unusual Whales and the crypto-focused Token Terminal, for a limited period.
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Robinhood warned that customers are responsible for their agents’ trades and added that it has not yet measured or compared the investment outcomes of customers using agentic accounts with those using other non-agentic strategies.
Abhishek Fatehpuria, Robinhood’s vice president of product management, said he expects customers will initially allocate smaller portions of their funds to agentic accounts as they become more comfortable with the technology.
“I think very few people are going to go and put a large portion of their net worth in their agentic account and start trading on day one,” Fatehpuria said, adding that he could see larger allocations becoming more common “in multiple years.”