Veteran Indian American technology executive Amaresh Siva is joining Alaska Airlines as Chief Information Technology Officer
to bring Alaska’s technology and digital capabilities together under a single enterprise leader. Reporting directly to CEO Ben Minicucci, he will also serve on the company’s Executive Committee.
In this newly created role, Siva will set and execute the company’s enterprise-wide technology, data and digital strategy, with responsibility for strengthening core platforms, advancing digital capabilities and building scalable data and artificial intelligence foundations to support operational excellence, resilience and long-term growth, according to an airlines news release.
“Technology is central to nearly every part of our operation and every interaction with our guests and employees,” Minicucci stated. “Amaresh is a proven enterprise technology leader with the experience to strengthen performance today while building the modern, secure and resilient platforms we need for the future. His track record leading complex transformations, scaling data and AI capabilities and developing high-performing global teams makes him the right leader for this important role.”
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An Indian Institute of Technology (IIT) Kharagpur graduate, Siva brings 29 years of experience building and scaling digital, data, infrastructure and AI platforms across healthcare, retail and consumer finance.
He joins Alaska from CVS Health, where he most recently served as Chief Digital and Technology Officer for Health Care Delivery. His responsibilities also included enterprise data and AI platforms and innovation labs.
At CVS Health, Siva led large-scale modernization and AI initiatives in a highly regulated, high-availability environment, including cloud migration, digital engineering and the deployment of AI tools with measurable business and customer outcomes.
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Earlier in his career, he held senior technology leadership roles at Target Corporation, where he helped rebuild Target.com and the Target app and modernize infrastructure and cloud platforms. He previously spent nearly a decade with GE Capital, building marketing technology used across 18 businesses in 17 countries.
“Alaska clearly cares about its guests and its people, and that’s what drew me here,” Siva said. “I’m excited to advance our technology capability to elevate the guest experience and make it easier for the people who serve our guests to do it even better. Alaska is taking on hard problems to make every trip remarkable and caring, and technology’s job is to make that easy.”
Siva holds an MBA from XLRI – Xavier School of Management in Jamshedpur, India – and a bachelor’s degree in technology with honors from the IIT Kharagpur.
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group. A global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, it flies to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe.