Tatas exploring more export orders globally.
By R Chandrasekaran
CHENNAI: India’s biggest truck and bus maker Tata Motors has struck an exclusive agreement with Fusion Automotive for driving its array of light commercial vehicles in Australia.
The world’s fourth biggest truck manufacturer will unveil its variety of LCVs in 4×2, 4×4 single and crew-cab options. These LCVs come up with Euro V turbo diesel engines.
The entry into Australia automobile market assumes significance as Tata Motors are exploring more export orders in an effort to face the downside witnessed in the domestic circuit. Tata Motors is not the only company to witness weaker sales in recent months. The overall automobile sector is reeling under great stress and some of the suppliers have even shown the exit door to its employees.
Ever since Tata Motors acquired Jaguar Land Rover from Ford in 2008, the company has been focusing more on extending its footprint in the global automobile market.
The company’s Managing Director Karl Slym commented, “our entry into Australia marks an important milestone in the continued expansion of our global footprint, which will see us launching products tested and validated across some of the toughest terrains into the Australian market.”
Light commercial vehicles occupies the third biggest segment in Australia’s new car market with 13 more major brands vying to capture significant market share. On its part, Fusion Automotive is planning to appoint 13 dealers across the country before the end of the current calendar year.
Commenting on the tie up, the company’s head Darren Bowler said, “We are extremely proud to be appointed as distributor for Tata Motors. The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market.”
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