Author: AB Wire

AB Wire stories are filed by American Bazaar staff writers and contributors. If you want to contact one of our reporters, feel free to email editor@americanbazaaronline.com

Indian Americans are an advertiser’s dream demographic segment — a high-earning and high-spending consumer group that lives in urban areas. Close to half the Indian American population lives in 10 of the largest “metropolitan statistical areas,” or regions with a high population density, adjacent to cities. The household income of the community — more than $90,000 — is nearly double that of the national average. Two-thirds of this demographic group are employed in select professional and managerial specialties, which is almost double the national average. Nearly three-fourths of them are holding at least a bachelor’s degree; and close to 40…

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