BMW targets 3% to 5% automotive margins by 2028 as it cuts management roles, expands AI and adjusts its global product strategy.
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BMW is planning to cut as many as 8,000 jobs in Germany to cut costs while facing pressure from Chinese rivals.
BMW and Mercedes-Benz unveil new electric SUVs with longer range, faster charging, and AI-driven smart technology, intensifying competition against Tesla’s Model Y in global EV markets.
Sales dropped 7 percent in April, first in 10 years.

