Meta has also announced some changes to make its platforms Facebook and Instagram friendlier for TikTok creators
By Nileena Sunil
Meta is now offering various incentives to TikTok creators in order to encourage them to move to its platforms. On Jan. 21, the tech giant announced a bonus of up to $5000 over three months for certain eligible TikTok content creators for posting Reels on Facebook and Instagram.
In addition, these creators will also get access to the Facebook Content Monetization program, allowing them to earn money for their text posts, videos and photos on Facebook. Meta has also offered some TikTok creators content deals, and a one-month year trial of Meta verified, which includes a verified badge, impersonation protection and account support.
READ: Donald Trump declares ‘TikTok is back’ ahead of inauguration (January 20, 2025)
This has been announced following a 12-hour shutdown of TikTok for U.S. users over the past weekend. TikTok had gone dark in the U.S. on Sunday, following a ban on the ByteDance-owned app. While access to the app had been restored in less than 24 hours, it remains unavailable on app stores.
President Donald Trump has signed an executive order to delay the ban for 75 days. However, it’s unclear when the app would return to app stores, if at all, and Meta appears to be taking advantage of the situation.
In addition to these incentives, Meta has also announced some changes to make its platforms Facebook and Instagram friendlier for TikTok creators. The maximum length of Instagram Reels, for instance, have been increased from 90 seconds to three minutes, for American creators.
READ: US Supreme Court votes in favor of TikTok ban (January 17, 2025)
Meta also noted that it optimized its ranking system to help newer creators reach audiences. Other changes include allowing creators to show their Instagram, TikTok or YouTube handles and follower counts in their Facebook profiles, and introducing an update that makes it easier to find Instagram Reels liked by friends and followers.
Meta has introduced Edits, a video-editing app similar to CapCut. CapCut was one of the ByteDance-owned apps that went dark alongside TikTok for U.S.-based users, and it remained inaccessible even after access to TikTok was restored.