YouTube star Jimmy Donaldson, better known as MrBeast, is planning to raise hundreds of billions of dollars in an investment round that would value his company at $5 billion.
Donaldson, 26, is believed to have already talked to a number of investors about taking part in this new venture. Reportedly, he plans to use the money to create a holding company for his growing empire, which includes a video production company, his chocolates brand Feastables, and snack business Lunchly. His businesses have raised more than $400 million in sales last year, according to Bloomberg.
READ: OpenAI celebrates 12 Days of “Shipmas”: Highlights from week 1 (December 13, 2024)
Talks over the online star’s potential new company are in the initial stages, and it is not known who all would invest, and how much. Donaldson is already the biggest YouTuber in the world with more than 368 million subscribers for his channel. If he manages to obtain this fresh new funding, he would be able to greatly expand his business.
MrBeast is mainly known for his videos involving stunts, challenges, or giveaway prizes. One of his most popular viral videos recreated the sets from the Netflix series “Squid Game” at a cost of $3.5 million; he invited 456 people to compete in challenges to win $456,000 in prize money.
Since he has also launched a reality show called “Beast Games” through Amazon, which became the streaming platform’s most watched unscripted show which released in December 2024. While Amazon committed $100 million to produce the first season, MrBeast said that he lost money on production of the show by spending too much on it.
READ: Will Elon Musk own TikTok soon? (January 14, 2025)
“I lost tens of millions of dollars on Beast Games,” he said on the Diary of a CEO podcast. “But it’s about making Season 1 as good as possible.”
Previously, MrBeast had managed to obtain investments from firms including the New York-based Alpha Wave Global.