Popular Customer Relationship Management (CRM) platform HubSpot announced on Wednesday it would be acquiring Dashworks, an AI-powered workplace search assistant. The company said in a statement that the addition of Dashworks would make its AI features like Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
For HubSpot users this would mean they’ll be able to ask using natural language, an exceedingly useful feature as AI use becomes popular among less technical users.
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To answer those natural language queries, HubSpot says Breeze will research business context inside and outside of HubSpot in the background, leveraging its ecosystem with over 1,800 app integrations. It will then summarize and quickly deliver answers to users.
“What’s impressive about Dashworks is its simplicity — ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams and third-party apps,” said Nicholas Holland, SVP and Head of AI at HubSpot, in a statement. “What used to take hours now takes seconds. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.”
The Dashworks team will join HubSpot’s AI product group in order to enhance search and context-gathering capabilities across Breeze.
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Dashworks claims that joining HubSpot connects them with a “true pioneer and market leader in GTM software—one with a proven track record of consistent growth and innovation, and an unparalleled platform with global scale.” The company claims it shares values like customer focus, vision for AI, and strong leadership with HubSpot.
HubSpot had also acquired intelligent conversation platform Frame AI in December, 2024. By embedding Frame AI into HubSpot’s existing framework, the CRM platform aims to empower “marketers to create precise content, sales teams to prioritize deals, and service teams to prevent churn through sentiment analysis.”