OnlyFans owner Fenix International Ltd is in talks to sell the porn-driven company to an investor group at a valuation of around $8 billion, three sources familiar with the matter told Reuters.
OnlyFans is a subscription-based platform launched in 2016 that allows creators to earn money by sharing exclusive content with their subscribers. Initially popular with adult content creators, it has since expanded to include fitness experts, musicians, and artists.
Creators set subscription prices and can also earn through tips and pay-per-view content. The platform takes a 20% commission, leaving creators with 80% of their earnings. With over 220 million users and 3 million creators as of 2023, OnlyFans generated $6.6 billion in revenue. Despite its success, the platform faces challenges with content moderation and industry stigma.
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The group is reportedly led by the Forest Road Company, a Los Angeles-based investment firm, the sources said. Reuters could not identify the investors in the group.
OnlyFans was founded by Tim Stokely, who launched the platform with financial backing from his father, an investment banker. In 2018, the company was acquired by Leonid Radvinsky, a businessman born in Odesa, Ukraine, and has paid himself at least $1 billion in dividends over the past three years, according to British filings.
The potential sale of OnlyFans to an investor group for billions could bring significant changes for both the platform and its content creators. New ownership might shift the company’s strategy, possibly altering content policies or features. Creators could see changes in revenue sharing or payment structures, affecting their earnings. While the sale could lead to more investment and platform improvements, it may also create uncertainty about stability and future direction. Overall, content creators should stay informed, as the ownership change could impact how they use OnlyFans and their ability to monetize their work.