World Liberty Financial, a crypto firm with ties to the Trump family, is making headlines again. This time for scooping up 3,473 Ethereum (ETH) using USDC, according to blockchain data tracked by Lookonchain and reported by several outlets.
The latest $13 million move pushes World Liberty Financial’s total ETH stash to roughly 73,616 tokens, worth around $275 million based on current prices. With an average buy-in of $3,272 per ETH, the project is now sitting on an unrealized gain of over $33 million.
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Ethereum has been gaining serious traction in the U.S. lately, climbing to its highest levels in six months and trading in between $3,700–$3,800 range. A big reason behind this surge is billions in new ETF inflows, growing interest from major institutions, and more real-world use cases being built on the network. Several big players including BitMine and SharpLink have bulked up their ETH holdings, while massive projects like “The Ether Machine” are preparing to add hundreds of thousands of ETH to their books ahead of public listings.
Besides, new legislative progress, especially through bills like the GENIUS Act and the CLARITY Act, is helping clear up how Ethereum and related assets are regulated in the U.S. All of this plays right into World Liberty Financial’s hands. Their recent ETH buy not only strengthens their crypto portfolio but positions them alongside other institutional movers leaning into Ethereum as a long-term, strategic asset.
Since its launch in late 2024, World Liberty Financial has quickly grown from a DeFi venture into a major name in the crypto world, due to its major ties with the Trump family. By early 2025, the company had pulled in around $550 million through private sales of its governance token, $WLFI, with a significant portion of that funding coming after Donald Trump returned to the White House, as per Reuters.
As the structure of the company evolved, the Trump family secured a majority position, holding 60% of the equity and locking in rights to 75% of the platform’s net revenue. This setup means they stand to gain directly from hundreds of millions in platform-related fees and token activity.
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But now World Liberty Financial’s evolution has taken another major step. In July, token holders almost unanimously voted to make $WLFI fully tradable, marking a shift from a purely governance token to one with market potential. As Reuters revealed, this move unlocks liquidity, adds real value to holders, and positions the token for wider adoption. For the Trump family and early backers, it could mean massive financial upside. But it’s also drawing attention from regulators, who are now taking a closer look at how political influence and private gains are intersecting.
In addition, the company has expanded itself to stablecoins. Back in March 2025, World Liberty Financial launched USD1, a stablecoin backed entirely by U.S. Treasuries, and rolled it out on both Ethereum and Binance Smart Chain. Just a couple of months later, USD1 shot up to become one of the five largest stablecoins in circulation, with over $2.1 billion issued. A big chunk of that growth came from a $2 billion investment deal involving Abu Dhabi’s MGX fund and Binance, where USD1 was used as the core transaction currency. Around the same time, the Aqua 1 Foundation, also based in Abu Dhabi, made a bold move by purchasing $100 million worth of $WLFI tokens.