Samsung Electronics plans to double the number of its mobile devices with “Galaxy AI” features largely powered by Google Gemini according to its co-CEOs. This would give Google an edge over rivals in the global artificial intelligence race.
Samsung had rolled out Gemini-backed AI features to around 400 million products, including smartphones and tablets last year. The South Korean company now plans to double the figure in 2026.
“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters. This move aims to give a boost to Google–which is currently in a race with OpenAI and other AI companies–and to Samsung which is competing with Apple as well as with Chinese competitors.
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Samsung is in a tough competition with Apple, which is set to dethrone Samsung in shipments for the first time in 14 years and maintain the top spot through 2029, according to Counterpoint.
Samsung’s Galaxy AI is a collection of AI features developed by Samsung Electronics for use in Galaxy-branded mobile devices. It was first released with the Samsung Galaxy S24 series in January 2024, and integrates both on-device and cloud-based processing to support features such as language translation, image editing, and content search.
In 2025, there were some concerns about whether Galaxy AI will continue to remain free, or include a paid subscription model. Samsung confirmed that all Galaxy AI features available on phones by default will “remain free forever”.
Galaxy AI includes features developed by Samsung independently, such as Audio Eraser, Object Eraser, Note Assist, Generative Wallpapers, Live Translate, Writing Assist, and many more, as well as Gemini-powered features powered by Google.
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Samsung said that the former are free and will remain free, while the latter is not up for Samsung to decide. Gemini Advanced already exists with more powerful AI features, and Google offers them free for a limited time on Samsung devices.
Google launched the latest version of Gemini in November in November. In response, OpenAI CEO Sam Altman responded to this by issuing a “code red” pausing non‑core projects and redirecting teams to accelerate development. OpenAI then launched the GPT-5.2 artificial intelligence model.
Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year. “Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.