Italian coffee manufacturer Lavazza has introduced a capsule-free single-serve espresso system to the United States market, bringing a 100% coffee tab format to a category otherwise dominated by plastic and aluminum pods.
The system, called Tablì, utilizes compressed discs of ground coffee that has no outer plastic shell, individual wrapping, aluminum foil, gelatin, or chemical binding agents. The product represents a direct challenge to the single-serve market share held by industry leaders Keurig Dr. Pepper and Nestlé’s Nespresso.
According to Daniele Foti, vice president of marketing for Lavazza North America, the U.S. represents the first market outside of Italy to receive this system. Foti characterized the launch as the brand’s largest bet on the region till date, aiming to offer an eco-friendly option that eliminates single-use capsule waste.
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To develop a coffee tablet that maintains its structural integrity during shipping without falling apart, the company spent five years in research and development. The industrial process apparently required filing more than 15 patents and establishing a dedicated manufacturing plant in Gattinara, Italy. The kind of technology comes from Lavazza’s 2020 acquisition of Caffemotive, an Italian coffee startup.
The U.S. expansion follows a period of significant regional growth for the company. Lavazza reported a 26.9% revenue increase in North American sales for 2025. Chief Executive Officer Antonio Baravalle noted that the company is investing heavily in the U.S. with the long-term objective of scaling its regional operations into a €1 billion ($1.15 billion) business.
The entry puts Lavazza into competition with deeply entrenched brands. Euromonitor International data indicates Keurig holds roughly 50% of the fresh ground coffee pod market in the U.S., while Nespresso holds approximately 7%. For context, Lavazza’s current U.S. retail sales exceed $100 million annually, whereas Keurig’s U.S. coffee segment generated $3.99 billion in net sales in 2025.
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Lavazza maintains a partnership to supply traditional K-Cups for Keurig machines, a contract Baravalle emphasized the company is highly satisfied with, noting that they aim to make their own space rather than displace existing market giants.
The Tablì system is currently available for preordering online as a $99.99 promotional bundle that includes the machine, a milk frother, and a 60-count variety pack of tabs. The system will officially launch on Lavazza’s website in August, followed by availability on Amazon later this year. These machines will feature five distinct coffee blends, espresso, double espresso, decaf espresso, super crema, and lungo.