Disney has raised its prices for many theme park offerings at the beginning of a new fiscal year. The increases went into effect on Oct 6.
In Orlando, the highest-priced single-day ticket at Walt Disney World rose from $219 to $229, which applies to Magic Kingdom on the most in-demand dates including Christmas Day and New Year’s Eve. The lowest-priced one-day ticket is $119, for visits to Disney’s Animal Kingdom on lower-demand dates in 2027.
There has also been a rise in prices for annual passes across all four tiers. The top-tier Incredi-Pass, available to all guests, increased from $120 to $1,749. The Pixie Dust Pass, the least expensive option and available to Florida residents only, rose $10. Lightning Lane Multi Pass pricing was not changed.
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Disneyland in California had a modest increase on select ticket tiers, with four of its seven pricing tiers rising $5 each. The lowest-priced ticket of $104 has not changed since 2019. The Park Hopper add-on also rose $5. Magic Key annual passes and parking prices were not changed this year, unlike prior years. The Lightning Lane Multi Pass at Disneyland went up $1, to $38 same-day or $35 in advance. Multi-day ticket prices were not changed.
“Our goal is to put guests at the center of our decision making, and that starts by listening to them,” Thomas Mazloum, chairman of Disney Experiences, told CNN ahead of the price hikes. “That matters more now when families are watching every dollar, and we see it in the choices they make every day — in how they plan, in how far ahead.”
Disney has said its theme parks strategy has evolved over time. Higher-priced premium products and add-ons, alongside targeted discounts and a refresh of older attractions, allowed the company this summer to generate the strongest parks and cruises revenue in two years.
According to CNN, consumers aren’t pushing back against price hikes the way they did a few years ago. Disney regularly increases theme park prices in October.
Gavin Doyle, founder of third-party Disney news site MickeyVisit.com, said his readers follow the company — and the annual price increases — closely. “I’m just seeing Disney start to really listen to fan feedback in a way that they haven’t in the past, always,” Doyle said.
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Beci Mahnken, CEO of MEI-Travel agency, said that even in financially uncertain times, her clients aren’t foregoing Disney trips altogether. However, Mahnken said “some clients are willing to adjust their dates, resort or length of stay when the right offer comes along because it can make a meaningful difference in the overall cost.”
“We’re so proud that guests keep choosing us, year after year. It tells us we’re getting that balance right,” Mazloum said.
Earlier this year, Theme Parks Head Josh D’Amaro became the CEO of Disney, taking over from Bob Iger.