Indian American media executive Anjali Sud with extensive digital media, streaming, technology, and advertising experience, is set to lead audio entertainment major SiriusXM as its new Chief Executive Officer from January 1, 2027.
She will take over from Jennifer Witz, who has spent almost two and a half decades at the Company. Witz will remain in an advisory role at the Company until the end of 2027, the New York based company announced Nov. 9.
Sud has served as an independent director on the SiriusXM Board of Directors since March 2025 and will remain a member of the Board of Directors following her appointment.
She brings extensive experience in digital media, streaming, technology, and advertising-supported and subscription-based businesses, as well as a proven record of building leading entertainment platforms.
She currently serves as Chief Executive Officer of Tubi, where she has led the Company’s rapid expansion, growing its audience to more than 110 million monthly active users, scaling revenue, and driving profitable growth.
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“Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” Greg Maffei, Chairman of the Board, stated.
“With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM,” he added.
“Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future,” Sud stated excited to “lead SiriusXM in its next chapter.”
Prior to Tubi, Sud served as CEO of Vimeo, where she took the company public and led its transformation into a profitable, global video platform with 300 million users. Before that, she held various positions in e-commerce, finance, and media at Amazon and Time Warner.
Sud has served as an independent director on the SiriusXM Board of Directors since 2025. She also serves on the Board of Directors of Dolby Laboratories, Inc. and Change.org. She holds an undergraduate degree from the Wharton School at the University of Pennsylvania, and an MBA from Harvard Business School.
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SiriusXM’s portfolio of audio businesses includes its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a complete ecosystem of advertising solutions through SiriusXM Media and AdsWizz.
“Serving on the SiriusXM board has given me a unique window into the question every established media company is facing: how do you transform to meet a changing world? Specifically, how do you meet audiences where they are when content, distribution, and monetization trends are rapidly evolving?” Sud posted on LinkedIn.
“SiriusXM is a Fortune 500 company that defined satellite radio. And I believe it can define what comes next in audio,” she wrote.“There is much to imagine and build for listeners as audio formats proliferate, as artists and creators seek deeper relationships with their fans, and as we all seek more intimate and authentic entertainment experiences.”
Sud noted she starts “from a strong foundation: 33 million subscribers, hundreds of millions of listeners, the biggest names in music, live and podcasts, over $1B in YTD free cash flow, and a strategic satellite constellation.”
“It’s a big, challenging mission, and exactly the kind of opportunity that ignites me,” Sid wrote “excited to roll up my sleeves with the team and get to work!”