First non-U.S. brand to launch its own Twitter emoji.
By Raif Karerat
The Indian government’s #MakeInIndia campaign — aimed at promoting India as a global manufacturing hub — has become the first non-U.S. brand to launch its own Twitter emoji, the social network announced earlier in the week.
“As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national program’s official logo, will now appear next to the #MakeInIndia hashtag in any Tweet worldwide,†Twitter said in a release following Commerce and Industry Minister Nirmala Sitharaman’s visit to its headquarters in San Francisco on Nov. 3.
Twitter revealed the two discussed “the importance of India as a strategic growth market, and how Twitter’s platform can be used to promote the country’s brand to the rest of the world.â€
While the #MakeInIndia brand campaign on Twitter had over 300 million impressions and nearly 24 million engagements in August and September this year, the @MakeInIndia official Twitter account has over 700,000 followers since its inception a little over a year ago, according to the Indo-Asian News Service.
“The ‘Make In India’ story is increasingly resonating with business leaders around the world and Twitter has proven to be a valuable and effective channel to tell the highly-engaging story to an influential global audience,†Sitharaman said.
“We’ve seen tangible results with the ‘Make in India’ and ‘ease of doing business’ programs that have made India the top investment destination worldwide and Twitter is one of the best ways we can shine a bright light on the country’s vibrant potential as a global manufacturing hub,†she added.