It appears President Donald Trump is focusing on women’s reproductive health. On Thursday, from the Oval Office, he announced that EMD Serono will lower the cost of fertility medications to help make IVF more affordable.
EMD Serono is a leading biopharmaceutical company specializing in specialty care, including advanced fertility treatments. It offers a comprehensive portfolio of IVF therapies such as Gonal-f®, Ovidrel®, and Cetrotide®, which support ovarian stimulation and ovulation induction—critical steps in in vitro fertilization procedures. The company is committed to addressing unmet medical needs and advancing reproductive medicine through innovative therapies.
Trump said in remarks while rolling out his plans to reduce IVF costs that Sen. Katie Britt, R-Ala., got him started on this issue by bringing to his attention the Alabama Supreme Court ruling that Trump. While campaigning for the presidency in 2024, Trump came out in support of IVF as a result.
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In a significant effort to improve access to fertility care, EMD Serono partnered with the U.S. government to provide IVF medications at an 84% discount through the TrumpRx.gov platform, starting in January 2026. This initiative aims to make IVF treatments more affordable for eligible patients facing infertility challenges. Additionally, EMD Serono is pursuing expedited FDA approval for Pergoveris®, a combination hormone therapy that could simplify ovarian stimulation with a single injection, further enhancing patient convenience and outcomes.
This initiative marks a significant step toward making fertility treatments more accessible and affordable in the United States. By partnering with EMD Serono to offer IVF medications at a steep discount, the government is addressing a major barrier for many individuals and couples struggling with infertility. The collaboration highlights the growing recognition of reproductive health as a critical component of overall well-being.
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Trump said that his administration struck a deal with the drugmaker to cut the cost of the drugs, including Gonalf and Pergoveris.
IVF, or In Vitro Fertilization, is a widely used assisted reproductive technology (ART) that helps individuals and couples conceive a child when they face fertility challenges. IVF is often recommended when other fertility treatments have failed or in cases of blocked fallopian tubes, low sperm count, unexplained infertility, or certain genetic conditions. It has helped millions of people worldwide to conceive, and ongoing advancements continue to improve its success rates and accessibility.
As IVF technology advances and becomes more affordable, it promises to reshape the landscape of fertility care in the coming years, benefiting both patients and the broader healthcare system.


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Reply, is this New Paperless Policy that our Social Security payments go out this week under Insured by FDIC? Also, if Trump is going to privatize our Social Security payments is it Insured by FDIC? What does he do when he Privitizes our Social Security payments? So it is safe and we don’t loose it