Apple will be launching several new products in the first half of 2026, focusing on performance upgrades and wider access to its in-house chips and AI features. According to a report by Bloomberg’s well-known Apple watcher Mark Gurman, the company is preparing updates across its smartphone, tablet and computer portfolios with many devices expected to arrive as early as February.
Apple’s strategy seems to focus on faster processors, broader Apple Intelligence availability and lower entry pricing in select categories, rather than major design overhauls. The company is reportedly trying to attract emerging markets and new buyers through this strategy.
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Apple plans to launch iPhone 17e as a successor to last year’s iPhone 16e. Reports suggest the new model will use the A19 processor from the main iPhone 17 lineup, markedly improving the performance.
Reports also state that the phone could gain MagSafe charging support and Apple’s newer in-house wireless and cellular chips. Despite the upgrades, pricing remains the same at $599, positioning iPhone 17e as an affordable option. The device is expected to see strong focus in emerging markets and enterprise deployments.
Apple is also preparing refreshed iPads with improved processors across the lineup. The entry-level iPad is expected to move to the A18 chip, enabling Apple Intelligence features for the first time on the base tablet. Meanwhile, updated iPad Air models are said to transition to the more powerful M4 processor, narrowing the performance gap with iPad Pro models. While design changes are expected to be minimal, a notable shift could come with the iPad mini, which is expected to be moving to an OLED display for improved contrast and power efficiency.
Apple is also working on new MacBook Air, 14-inch MacBook Pro and 16-inch MacBook Pro models powered by the upcoming M5 chip. It is also planning to launch upgraded Mac Studio desktops, a refreshed Studio Display and new Mac mini variants in 2026.
A significant addition could be a lower-cost MacBook with a display under 13 inches, running an iPhone-class processor. This model is expected to compete directly with affordable Windows laptops and Chromebooks, offering a cheaper entry point into the Mac ecosystem. The upcoming products seem to focus on broader accessibility, rather than redesigns.
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A previous report by Nikkei Asia stated that Apple is prioritizing production and shipment of its three highest-end iPhone models for 2026, while delaying the rollout of its standard model due to a change in the marketing strategy and supply-change constraints. The tech giant will focus on its first-ever foldable iPhone and two non-folding models with upgraded cameras and larger displays for a flagship launch in the second half of 2026. The standard iPhone 18, on the other hand is now scheduled for a launch in the first half of 2027.