The iPhone Air saw its price slashed over the weekend across several countries. This comes as an exception to Apple’s general rule of rarely providing discounts to its hardware products.
The iPhone Air (unlocked) price has been discounted by £150 ($204) at Amazon UK, dropping from its £999 launch price (also $999 in the U.S.) to £849 ($1157). This is a considerable price drop considering Amazon iPhone discounts rarely add up to more than £100 ($136), more often hovering around £50 ($68). Meanwhile, Chinese retailer JD.com is running a promotion that slashes the iPhone Air’s price to ¥5,099 ($731), down from $1,115 for the 256GB model.
READ: Apple debuts iPhone Air, its thinnest iPhone ever (September 10, 2025)
Aside from China and the UK, the iPhone Air has also seen price drops of up to $302 AUD ($206) in Australian shops such as The Good Guys and Amazon Australia, according to TechRadar.
The iPhone Air was launched in September 2025. The model was Apple’s thinnest and lightest product till date, and drew inspiration from the MacBook Air strategy, which debuted in 2008 as the thinnest laptop available. However, iPhone Air was plagued by a number of the same problems as previous slim phones between the iPhone 6 and iPhone 12: battery life, price, features, and design realities.
The iPhone Air’s challenges were apparent from the outset, despite the ultra-slim titanium design. Redditors posted that they planned to return the phone because the battery didn’t last long enough. Combined with a single camera sensor and a premium $999 price point, the device struggled to sell, much like Samsung’s similarly slim Galaxy S25 Edge.
The resale market was also impacted by the poor reception of this iPhone. Smartphone comparison site SellCell compiled recent Apple resale value data showing that within 10 weeks of launch, the iPhone Air lost an average of 44.3% of its original retail price. The most affected is the 1TB version, which has dropped 47.7%.
READ: Google’s AI chatbot Gemini faces accuracy concerns (December 20, 2024)
Meanwhile, Bloomberg’s Mark Gurman recently reported that Apple’s long-awaited Siri overhaul will allegedly involve transforming the voice assistant into an AI chatbot, internally called Campos.
Sources have reportedly told Gurman that Apple chatbot will completely replace the current Siri interface in favor of a more interactive model similar to those used by OpenAI’s ChatGPT and Google’s Gemini. Gurman also cited sources who claimed that while Apple has been testing a standalone Campos app, the company doesn’t plan to release it for customers. Instead, the new chatbot will emphasize deep software integrations when it rolls out, reportedly as part of the iOS 27, iPadOS 27 and macOS 27 wave late 2027.