An X user posting under the name “Dwight Singh Schrute” sparked controversy after sharing a video from an IKEA store in Frisco, Texas, accompanied by the caption: “Even the IKEA in Frisco is catering to the Indian crowd. Texas sold its soul for cheap foreign labour and overstayed visas.”
The video also showed traditional Indian clothing and a display photograph featuring an Indian couple inside the store.
This isn’t the first time Indian in the U.S. have been the target of social media controversy, especially in Frisco, Texas. Earlier this year, a viral video showing Indian American residents performing traditional folk dances in public spaces went viral, with users on social media platforms claiming this was a demographic change signaling an “Indian takeover” and a threat to local jobs.
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Another video clip from the city of Frisco highlighted and mocked Indian candidates in the Texas elections.
One user echoed the concerns in response to the X post, commenting, “Hope the cheap labour is worth the cultural decline,” and adding “Let’s see how Texas is doing in 10 years.”
Another X user pushed back against the criticism, questioning what issue people had with Indian clothing and arguing that many products and garments used in the U.S. and Europe are manufactured in countries such as India, Bangladesh, China and Vietnam. The user also criticized the original post’s view of culture, referencing “children in school” and “drugs” while calling the remarks “dumb.”
While such incidents of racism and anti-Indian rhetoric are growing more common amid widespread debate over immigration and H-1B visas, it is not clear who “Dwight Singh Schrute” is. While the user frequently posts anti-Indian commentary on X, the user’s bio claims to be a Sikh, and a second-generation Canadian.
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Dwight Singh Schrute is obviously not the user’s name, as “Dwight Schrute” is the name of a character from the popular TV show “The Office.” In fact, the user’s profile picture is that of Rainn Wilson, the actor playing Dwight Schrute. Looking up “Dwight Singh Schrute” yields a substack post by Simran Jeet Singh, who claims to be a friend of the actor. “Since then, we met up in Aspen, Colorado for the Aspen Ideas Festival, where we recorded a video about Sikhi and Sikh teachings, which he shared with all his followers. We also recorded a podcast interview about his spiritual journey, which is live on Wisdom and Practice now,” the post said.
While it is not known who the X user is, he is among the various social media users posting inflammatory content without revealing their identity. A report from last year mentioned that there has been a huge spike in racist content targeting Indians on X.
X in particular has become a breeding ground for such content. The change in policy around the blue check — which formerly indicated a verified account, but now means the user has subscribed to a premium plan — might give otherwise unremarkable accounts a false appearance of authority. There have also been reports of troll farms from different locations around the world, being paid to post controversial content.