Meta launched Friday a new app “Seller” to offer dedicated selling tools for merchants using the company’s Facebook Marketplace for buying and selling items.
Meta said the new app gives sellers dedicated tools like AI-powered listing creation, a unified inbox, inventory management, and performance insights, in one place. The app is now available on the App Store for U.S. users of ages 18 and older. It is purpose-built for the people who sell on Marketplace the most, giving them one place to run and grow their selling business.
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The Seller app syncs up with Facebook Marketplace so your existing listings, messages and selling history carry over, and any listing created in the app appears in Marketplace. Users can still sell directly on Facebook Marketplace. However, the new app helps manage multiple listings and “grow your business,” according to Meta.
Seller includes a home section that highlights actions needing attention like items to ship, messages to reply to and listings to reprice, alongside sales performance. It also has a dedicated listing creation page that will use Meta AI to fill in details like title, description, price suggestion and category once photos are uploaded. There is also a bulk listing feature that allows users to create multiple listings at once.
The Seller app also offers a unified inbox that organizes all buyer messages in one place. It is threaded by item. In addition, there is a feature with performance insights, showing what’s working the best.
Engadget mentions that this app would reduce the “community billboard” vibe of Facebook Marketplace by opening it to pro-sellers. However, it is also likely to generate extra revenue for Meta. Meta noted that Marketplace turns 10 this year, and now has over a billion active monthly users.
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“This is just the start — we’ll continue to evolve the app based on feedback from our seller community,” the company wrote. Meta launched Seller alongside its new Verified program that allows users to confirm their identity via AI-powered facial recognition.
According to reports, the launch of Seller is a threat to competitor eBay. eBay shares fell 3.7% Friday morning as investors reacted to Seller’s launch. According to Yahoo Finance, Seller’s tools can directly siphon professional, high-margin power sellers away from traditional e-commerce platforms like eBay. This fear has been reflected in the decline in eBay’s stock.