Part of Y Combinator’s Winter 2023 batch, AI video startup Retape launched on Jan. 8. The platform uses AI to help sales teams create personalized demo videos at scale.
“Turn your video into a template [using Retape],” the company’s website said. Instead of re-recording a new video for every prospect, people can now turn one video into hundreds by simply uploading a list of prospects and adding variables to the script.
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Founded by Sahil Singla, Ankit Goyal and Shubham Rana, Retape leverages the latest advancements in AI for lip-syncing and speech editing, making it the “easiest way to scale video outreach.”
Singla, who graduated from Birla Institute of Technology and Sciences (BITS) Pilani, previously held engineering roles at Apple and Salesforce before joining hands with Goyal, an IIT Bombay alum, and Rana, an IIM Kozhikode graduate, to build Retape.
Video outreach is a powerful marketing tool that allows businesses to connect with prospects on a more personal level. By using videos, companies can introduce themselves, explain their products or services, and build relationships with potential clients. However, creating video content at scale can be challenging. It often requires multiple takes to get a video just right, and producing high-quality content for each prospect can be time-consuming.
When trying to reach a large number of people, the effort needed to create personalized videos for every individual becomes overwhelming. This is the niche Retape intends to conquer with its AI offerings.
To scale video outreach, businesses can use automation tools or create templates for video messages, making it easier to reach more people without sacrificing quality. Additionally, businesses can repurpose video content, tailoring the message to different audiences while maintaining a consistent core message.
Despite the challenges, video outreach remains a highly effective way to engage with prospects. When done right, it helps companies stand out in a crowded market, build trust, and increase the chances of converting leads into customers. By finding ways to scale video outreach, businesses can make this powerful tool work for them without burning out.
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Video outreach has been gaining traction in recent years, and it has been increasingly being adopted by SaaS businesses to showcase their products to prospects. We will have to wait and see what Retape does in this space.