By Shubhangi Chowdhury
Bumble announced Wednesday that it’s laying off 30% of its workforce—about 240 employees—in a move aimed at cutting costs. According to a security filing, the decision is expected to save the company around $40 million a year. This realigns its “operating structure to optimize execution on its strategic priorities,” said the dating platform.
The dating site intends to reinvest a “substantial majority” into product and technology development.
Bumble also said it expects to incur $13 million to $18 million of non-recurring charges, mostly tied to severance, benefits, and other costs for laid-off employees in the third and fourth quarters of 2025.
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Interestingly, Bumble’s stock jumped about 20% following the news of the job cuts.
This isn’t the first time the company has trimmed its workforce—back in January 2024, Bumble laid off around 350 employees.
Alongside the layoffs, Bumble also raised its revenue outlook for the second quarter. The company now expects to bring in between $244 million and $249 million, slightly higher than its earlier forecast of $235 million to $243 million. However, it hasn’t provided a reconciliation of adjusted EBITDA to net income under U.S. GAAP, as certain figures—like stock-based compensation or legal and tax-related expenses—are hard to estimate right now.
The job cuts come as Bumble continues reshaping its business, a process that began earlier this year after its founder Whitney Wolfe Herd was returning as CEO in March after stepping down in 2023.
“Bumble needs me back. It’s an extension of me to some degree, and watching it fall from its peak has been very hard,” Herd said in an interview with The New York Times.
Post return Herd said the brand would unveil a “big update” to its Bumble BFF app for friendships this summer.
Bumble isn’t alone in cutting jobs—it’s just the latest signal that the online dating world is going through a rough patch. As younger users grow increasingly frustrated and start pulling away from these apps, several other dating platforms have also been forced to scale back and lay off staff in response.
Its biggest rival, Match Group (which owns Tinder, Hinge, OkCupid, and more), trimmed about 13% of its staff in May 2025. That came after a 5% drop in paying users hit its bottom line, and it’s part of a broader strategy to streamline costs and re-engineer the apps.
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Post‑pandemic enthusiasm has tapered off, and younger users—especially Gen Z—aren’t swiping as much or signing up for premium features. On top of that, rising costs and slowing growth are squeezing margins. So, both companies say they’re restructuring to cut costs, prioritize AI incorporation and realign resources toward features that keep users engaged and willing to pay.