Bengaluru-based Greenspace Herbs is expanding its footprint in the United States with the launch of its first U.S. office in New Jersey, a move driven by rising demand from American wellness and supplement brands for its proprietary “Quantum Ayurveda” ingredients. The expansion signals the company’s intent to deepen its presence in the U.S. nutraceutical market while keeping its core innovation and manufacturing rooted in India.
Explaining the choice of location, Shafiulla Hirehal Nuruddin, founder and managing director of Greenspace Herbs, told The American Bazaar, “We chose New Jersey because it sits at the intersection of U.S. life sciences, nutraceutical innovation, and world-class supply chain access ideal for accelerating partnerships and bringing Quantum Ayurveda to market quickly and compliantly.”
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He added that the state offers clear business advantages for the company’s U.S. strategy. “Proximity to customers and partners: The Northeast has a high concentration of supplement brand headquarters, innovation teams, contract manufacturers, and commercialization partners.”
While the New Jersey office will focus on customer relationships, partnerships, and market development, Greenspace Herbs has reiterated that all research, quantum processing, and manufacturing will remain in Bengaluru, India. “This is India exporting cutting-edge science, not just heritage,” Nuruddin said earlier. “We’re taking a 5,000-year-old Indian wisdom system, applying quantum physics in Indian laboratories, and sending it to the world’s most demanding markets. It’s Make in India meeting Make for the World.”
In the U.S., interest in Quantum Ayurveda is coming from multiple segments of the wellness industry. According to Nuruddin, “Demand is broad, but the strongest early pull is coming from Women Health, cognition and mental wellness with sports nutrition close behind and clinical nutrition emerging as validation deepens.”
He noted that the platform is finding resonance as American consumers and brands move away from short term trends. “In the U.S., Quantum Ayurveda is resonating because the market is shifting from ‘trend-led’ ingredients to solutions that are standardized, explainable, and performance-consistent especially for the consumers are prioritizing healthy aging, energy, inflammation management, sleep quality, and metabolic resilience.”
Sports nutrition is also emerging as a key area of interest. “Sports nutrition: Performance and recovery brands are actively exploring Quantum Ayurveda for endurance, recovery, and stress-load management especially as athletes and ‘everyday performers’ look for cleaner, holistic stacks,” he said.
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Nuruddin confirmed that several U.S. companies are already testing the ingredients. “Importantly, several category-leading companies are already running pilot/test batches (under confidentiality). Based on current program timelines, consumers should begin seeing the first commercial products in the market in early April 2026.”
When we asked about its core U.S. customer base, Nuruddin said, “Our core US customers are innovative supplement and wellness brands, while we also work with pharma-adjacent and functional food players where Quantum Ayurveda can meet high standards for quality, consistency, and scale.”
With its New Jersey office is now operational, Greenspace Herbs is positioning itself as a serious player in the U.S. nutraceutical space, while keeping its innovation engine firmly rooted, aligning with “Make in India.”