Trump Media & Technology Group on Wednesday launched a new enterprise data platform that allows businesses, financial firms and software developers to access real-time content from Truth Social, marking the company’s latest effort to diversify beyond its social media business.
The new product, called Truth Social Data Services, offers subscribers access to a live feed of public posts published on Truth Social through an application programming interface (API). The company said the service is designed for organizations that monitor online conversations, analyze market trends or develop artificial intelligence applications.
Trump Media said customers can use the platform to track public sentiment, monitor breaking news and integrate Truth Social content into proprietary software and analytics systems. The company plans to market the service to financial institutions, media organizations, research firms and technology developers.
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The announcement represents another step in Trump Media’s strategy to transform itself into a broader technology company. In recent months, the company has expanded into financial services through Truth.Fi, introduced streaming television offerings under Truth+, and pursued cryptocurrency-related investments alongside its core social media platform.
Chief Executive Officer Devin Nunes said the new business would help organizations better understand conversations taking place on Truth Social while creating an additional revenue stream for the company. He said enterprise customers increasingly seek direct access to social media data for research, analytics and AI model development.
The launch comes as demand for social media data has grown following changes to data access policies at major platforms including X, formerly Twitter, where API access has become more restricted and expensive in recent years. Companies developing AI models and market intelligence products have increasingly sought alternative sources of publicly available social media content.
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Truth Social, launched in 2022 after President Donald Trump was banned from several mainstream social media platforms following the Jan. 6, 2021, Capitol attack, has positioned itself as a platform emphasizing free speech. Trump returned to several competing platforms after his accounts were restored but has continued posting regularly on Truth Social.
While Trump Media remains significantly smaller than social media giants such as Meta and X, the company has sought to capitalize on its politically engaged user base and expand into adjacent technology businesses.