Meta is expanding its subscription business with the launch of Meta One, a new paid service designed to give users access to enhanced artificial intelligence capabilities and additional features across Instagram, Facebook and WhatsApp.
The company announced the service Tuesday, saying Meta One will bring together more than 50 features aimed at creators, businesses and individual users. The offering is being positioned as a way for people to get more out of Meta’s social media platforms, particularly for content creation, audience engagement, marketing and business management.
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Meta said the subscription had already reached 15 million subscriptions and trials during its phased rollout ahead of the wider launch.
The company is offering several pricing tiers. Monthly plans will start at $2.99 for subscriptions tied to individual products. Individual bundles will start at $7.99 a month, while creator and business bundles will cost $14.99 a month.
The different plans are designed to target different types of users.
Single-product subscriptions will offer app-specific upgrades, including services such as WhatsApp Plus and Instagram Plus. Users who opt for individual bundles will get those platform features along with access to more advanced artificial intelligence capabilities.
For creators and businesses, Meta is offering a broader package of professional tools. These include verification, advanced analytics and enhanced customer support across Meta’s social media platforms.
The launch comes as Meta continues to look for ways to build revenue streams beyond its core digital advertising business. Advertising remains the company’s primary source of revenue, but subscription services give Meta another way to generate income from its enormous global user base.
Meta’s scale gives the company a significant audience for such services. Earlier this year, the company reported an average of 3.60 billion daily active people across its family of apps, which includes Facebook, Instagram, WhatsApp and Messenger.
For users who do not want to pay, Meta said its basic services will continue to be available without a subscription. Core functions of its apps will remain free, as will basic use of Meta AI.
The company is also positioning Meta One as more than a collection of premium features. Meta said it plans to continue adding artificial intelligence tools and agent capabilities aimed particularly at creators and small businesses.
“We’ll continue to add features and agent skills built to help small businesses and creators with end-to-end marketing, business operations, content creation, and optimization,” Meta said in a blog post.
That focus could make the service particularly relevant to small businesses and independent creators that increasingly use social media as their primary channel for reaching customers and building an audience.
Meta also plans to extend the subscription beyond its major social networking apps. The company said Meta One will soon expand to Edits, its video creation app, as well as its AI-powered smart glasses.
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The expansion reflects Meta’s broader push to integrate artificial intelligence into more parts of its ecosystem. Rather than keeping AI features limited to standalone chatbot experiences, the company has increasingly been embedding AI into the products people already use for messaging, social networking, content creation and business promotion.
With Meta One, the company is now putting some of those enhanced capabilities behind a subscription paywall while keeping its basic apps and core AI functions free.
The move also gives Meta an opportunity to test how much users are willing to pay for additional functionality across its platforms. With billions of people using its apps every day, even a relatively small percentage of paying subscribers could become a meaningful additional source of revenue for the company.