In a world buzzing with algorithms and automation, Parla Dynamics is choosing to listen to voices, languages, and stories often lost in not knowing the dominant language. Indian American entrepreneur Chezhiyan “Chez” Siva is writing a different kind of script that centers people, culture, and connection.
In an exclusive conversation with The American Bazaar, Parla Dynamics’ founder Siva opened up about his mission to break one of the most fundamental and overlooked barriers in the digital age: language. Through their upcoming platform, “Front Page,” Parla Dynamics isn’t just building another social media platform. It’s building a bridge that could redefine how communities connect, share, and belong in a rapidly digitizing world.
The American Bazaar: How did you start your entrepreneurial journey?
Chezhiyan Siva: For a long time, I had the drive for developing products and solutions that can have a larger impact on the common people and communities. When I say, ‘common people,’ I mean anyone with an uphill battle fully experiencing digital content. Many people in India speak one or more language but still struggle to have an immersive digital experience because the content is available only in English. When my kids were growing up in the United State, they only knew English. My family members had challenges communicating with them because of the language barrier. That’s where the inspiration for this product really came from.
We are starting Parla Dynamics to specifically solve most common problems, digital experience should not be limited to people who can speak English or any specific language. And many people struggle even today to fully experience everything that the internet, web and apps have to offer. You take any application, you need to understand English. Otherwise, you’re not getting real immersive experience.
READ: New social platform Front Page lets users post and connect in their own language (July 29, 2025)
Can you share with us one such moment? That confirmed the idea.
Sure. We started researching chat applications initially. None of the existing chat applications offer an easy for people speaking different languages to share messages in their own language. For example, if you send a message in a language that other people do not understand, the receiver must use some other tool to translate in their own language. It is the same with many websites, you have to external tools or use browser based translate services one page at a time. We thought “why not deliver the content in the language that the audience can understand”.
What was the funding status when you started off?
It’s all self-funded right now. I’m investing every penny of my savings into developing this product. We’re currently bringing in some pilot users to test things out. Our focus is on growing our user base before seeking any external funding. At this point, I’m confident that we can sustain ourselves for at least another year without outside support. That’s where we stand right now.
Why combine full‑stack, low‑code, and architecture consulting? Is it a differentiator USP?
You could say that, but here’s another way to look at it: these are tools and technologies designed to deliver data, information, products, and solutions. No single tool or technology can do everything we need. In the end, they’re all working toward the same goal, making our daily lives simpler. That’s where all these things converge.
Do you think sharing access to a service like this via Front Page is like creating a digitally empowering experience?
I absolutely think so. The moment you set your preferred language to Hindi in Front Page, everything is presented in Hindi. And right now, I can confidently say this is the only application that gives that experience.
A lot of people are left behind because they don’t have access to the right language tools to showcase their skills. But in their native language, they can truly excel, they can write poetry, create art, and even do their jobs more effectively by reading and expressing themselves in the language they’re most comfortable with. The question is: how do they get the chance to showcase their talents, skills, and creativity? That’s where our platform comes in, it helps them do just that.
Do you have any plans for paid subscription?
Not at the moment. On the consumer side, we want to keep it free. Our revenue model is focused on partnering with service providers or companies who want to sell their products. We plan to offer paid subscriptions for those companies, vendors, and service providers to showcase their products and share their information.
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Why did you start with India?
Imagine someone from West Bengal visiting Kerala. There’s often a language barrier, and they need a tourist guide or translator. Instead, all they need is our app to find out where to visit. They can post everything in Bengali, and others can see it in their preferred language. Not everyone in India speaks English, we all want to use our own language, our mother tongue. That’s why we started with India as our first market, but our platform isn’t limited to India.
It applies to places like the United States, too. Even though English is the primary language there, each state has significant non-English-speaking communities. How do these groups express themselves and share information? Front Page is solving that problem.
For the backend operations, what software tools do you use?
We rely on several Google APIs, along with Python and other technologies, to ensure everything works seamlessly together. No single technology can help us achieve all of this on its own. We are also exploring how to integrate ChatGPT to make sure the content is delivered accurately. So, we are gradually bringing all these technologies together.
One key feature I wanted to share is that we are not just focused on content consumption; we are also thinking about how users provide input. We have mechanisms that allow users to post messages using all available input methods. As I mentioned, it’s not just about consuming content, it’s also about giving you the tools and technologies needed to post in your own language. The common theme is to make sure anyone can use our platform to share their ideas and view content in their preferred language.
You mentioned that you guys are incorporating ChatGPT. So, do you think any other emerging technology or AI investments will be here to make it better in the future?
We are definitely focused on that. We are already using AI technologies for image and video processing. Our goal is to leverage these tools as enablers to help us achieve our ultimate mission of “delivering a digital experience in its most authentic form to everyone”.
Do you have plans to raise money?
We are actively looking to raise funds, and I am currently in talks with a few investors. But nothing is finalized yet.
How market-ready are you?
We are about a month away from launching to the public. Right now, we are in pilot testing. What I am showing you is on the web app, but we are also developing Android and iOS apps, and they are both in their final stages. We are almost ready to roll everything out.
What is the market size?
It is still too early to give a precise estimate, but our goal is to reach at least 2 million users in the first year. It may sound ambitious, but if you check out our website, you will see we are also working on a chat app called Relay, built on the same concept. Together, these two apps are expected to help us hit our user base and market size targets.
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Are you releasing both of them together? Or one?
Our goal is to launch Front Page first, followed by Relay. We want these two products to complement each other. The third product we are working on will actually bring everything together for a different purpose, merging all of them into one cohesive experience.
Who do you think could be the potential target audience?
Our primary focus is on rural communities, where people are just starting to get access to cell phones and have limited experience with digital tools and devices. They are our main audience. On the other hand, we are also targeting small businesses that want to reach a wider, more diverse community, especially people who speak different languages.
For example, if a small business owner in Kerala wants to advertise their services to people from other regions, they might not speak English very well. With our platform, they can easily post what services they are offering in their native language, and the consumers can view it in their own preferred language. It’s all about bridging those gaps.
You mentioned B2B. Who could that be?
There might be business owners who are not well versed in any language other than their own (such as English or Hindi). With our technology, their content is created in their language and delivered in multiple language to a wider audience and business community.
Any other collaborations or other field you want to explore.
Languages are not going away. Our need to consume data and information is not going away. In that sense, we are looking at using our technology in banking, transportation, tourism, real estate, advertisement and classifieds and many more.
So, as you’re planning to roll out. Let’s just move a bit forward and ask, where do you see Parla Dynamics in future?
I see Parla as a humble company bridging the digital consumption gap but doing so in a modest and thoughtful way. We are focused on making a meaningful impact. It is more about how we can help people connect and engage with technology in an accessible, inclusive manner.