Entrepreneur Chezhiyan “Chez” Siva launches a platform where users can express themselves in the languages they dream in — no translation required.
Indian American entrepreneur Chezhiyan “Chez” Siva’s new web and mobile app, Front Page, isn’t just another social media platform.
It’s a space for people who are often left out of the digital world — not because they lack access to technology, but because they don’t speak the dominant language.
Set to launch in late summer, Front Page will support posting and engagement in a dozen Indian languages, Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, and Urdu, as well as English, French and Spanish.
Here’s how it works: users can post, read, and interact with content in their native language, with seamless translation and input support across multiple scripts. Starting with Indian languages and rural communities, the app aims to empower individuals and small businesses to share information, promote services, and fully participate in the digital ecosystem — without having to conform to English or any single linguistic standard.
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“The goal is to deliver the digital experience in its original form to everybody,” said Siva. “To bring the fully immersive digital experience to rural communities — people who are not able to understand English, or any language for that matter.”
In an interview with The American Bazaar, he shared how Front Page aims to create a more inclusive digital experience by allowing users to communicate in the language they think, feel, and dream in.
Drawing from years of experience in federal innovation and his own multilingual upbringing, Siva is building a digital world where users won’t have to translate themselves to fit in. Instead, the platform, for once, will adapt to them.
“In today’s world, even simple digital tasks require you to understand English. Otherwise, you’re not getting the real immersive experience,” Siva explains. “That’s not just a language issue — it’s an access issue.”
Siva chose to begin with Indian languages, and it wasn’t by chance. India’s rich linguistic diversity was a natural starting point for Front Page. Speaking of his own family experiences with The American Bazaar, he revealed that with hundreds of languages spoken across its states, communication barriers often arise even within the same country.
The Parla Dynamics founder illustrated this with a practical example: someone from Bengal visiting Kerala often struggles to engage fully without a guide or translator. But on Front Page, users could post travel tips, reviews, or cultural content in their own language, and others could consume it in theirs.
He further mentioned a unique feature of the platform: it’s not just about content consumption. It empowers people to post in their native languages too. “We have mechanisms using which you can post messages using all the input methods that we are having,” Siva reveals.
According to Siva, the potential target audience for this language-based platform is rural people. “They are our primary audience.” At the same time, the venture is also targeting small businesses that want broader exposure. “Who are speaking different languages. We are targeting that,” Siva adds, referencing his earlier Kerala tourism example. He pointed out how Kerala is famous for houseboats, and how small local business owners often want to advertise their services to visitors from other regions.
“They are inviting people from other places to come in. They are our audiences. They may not be speaking English very well. They can use our platform to post what services they are offering and the consumers [are] consuming [in] their language,” Siva says.
While the journey starts in India, Siva made it clear that the vision is global. In the U.S., for instance, vast communities primarily speak Spanish or other regional languages. Front Page is designed to serve them too, bringing a level of accessibility that removes the need for translators and puts understanding directly in the user’s hands.
The venture has been fully self-funded from the ground up. “Even now it’s self-funded. I’m putting all my savings—everything that I have earned so far — into developing this product,” Siva shared, when asked about the current funding status. “In terms of finances, we have enough funds to manage for at least 6 months to a year.”
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Currently in the pilot stage, Front Page is being tested and fine-tuned for public release. But despite being self-funded, Siva has made a clear call to accessibility: it “would be free for the users all the time.” Instead of charging users, Parla Dynamics plans to bring in service providers as part of its revenue model, aiming to build a sustainable, user-first ecosystem without compromising on accessibility. As Siva further elaborated, “We want to make sure that everybody gets to experience digital media, digital applications, and websites in their native language.”
When asked about future collaborations or areas he wants to explore, Siva offered a glimpse into his long-term vision.
“One of Amazon’s methodology is that you focus on what doesn’t change over a period of time. I can tell you right now — languages are not going to go away. The way we consume news, photos, media, community, culture, or any other information — that’s not going to go away. We are positioning ourselves in a place where we want to serve the community to share and cultures to expand — in that sense, you name it.”
With the rollout of Front Page coming soon, and Relay — a chat messaging service based on the same fundamental principles — already in the pipeline, Siva sees his parent company Parla Dynamics growing steadily, with humility at its core.
“I see Parla Dynamics as a company that works towards bridging that gap and doing it in a humble way.”