Veteran Indian American tech executive Sanjoy Roy has taken the helm of AppsTek Corp, a prominent digital engineering firm, with a vision to accelerate strategic growth with high-scale, AI-led enterprise transformation.
Roy, an executive with a professional history spanning 22 years of global leadership, joins the Dallas-headquartered firm, a subsidiary of Sage IT, as it aims to help Fortune 500 clients navigate the complexities of modernizing digital foundations for the AI era.
His appointment as CEO is seen as a calculated effort to strengthen AppsTek’s operational precision as businesses move away from isolated tech experiments toward integrated, intelligent architectures.
“Sanjoy joins us at a pivotal moment,” said Sagar Pelaprolu, Chairman of AppsTek Corp. “His ability to define a clear vision and execute disciplined go-to-market strategies at scale will be essential as we sharpen our positioning and deliver consistent outcomes for our clients.”
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Roy’s ascent in the global tech landscape is grounded in a rigorous academic and professional foundation in India. An alumnus of the National Institute of Technology (NIT) Karnataka, Surathkal, Roy earned his Bachelor of Engineering before launching his career in Bangalore’s burgeoning tech scene.
His early years at Robert Bosch India and PwC India provided the technical and consultative groundwork that eventually led him to senior roles at IBM and Tata Consultancy Services (TCS). Most recently, he served as a key leader at Orion Innovation, where he managed large-scale global delivery models.
By bridging his Indian engineering heritage with decades of American corporate leadership, Roy embodies the South Asian diaspora’s influential role in shaping the U.S. technology sector.
“AppsTek has a formidable engineering foundation and deep-seated client trust,” Roy said. “Our priority is now shifting toward AI-led interventions across the entire ecosystem. We are building the scalable infrastructure necessary for our clients to thrive in an economy defined by artificial intelligence.”
Under Roy’s leadership, AppsTek is doubling down on its “Engineering the Digital Core” philosophy. This strategy focuses on four primary pillars, Enterprise AI, Digital Engineering, Enterprise Platforms, and Managed Services. The firm is particularly emphasizing its Oracle Services practice to help organizations deploy agentic capabilities and automated processes.
With Roy at the helm, AppsTek is positioned to expand its global footprint while maintaining its focus on disciplined execution and innovative digital foundations.