Author: Rumaisa Khusru

Rumaisa Khusru is a Reporter and Online Editor at The American Bazaar. She can be reached at editor@americanbazaaronline.com.

As the TikTok ban looms creators and businesses scramble for alternatives. Many creators are already urging their followers to connect on YouTube and Instagram, signalling a migration to Meta and Google platforms, which stand to benefit from TikTok’s woes.

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