Stratify, a Y Combinator-backed AI-powered user research platform, has launched this week. Founders Siddhartha Javvaji and Pratham Hombal claim that this startup helps companies save millions by enabling them to understand their users better.
According to Stratify, failing to understand what users want can “kill a company.” Stratify uses AI agentic workflows to instantly recruit participants, conduct dynamic user interviews, analyze responses, and provide actionable feedback. With simple queries like “What do users think of our new checkout flow?” or “Which prototype resonates most with users?” Stratify delivers authentic customer feedback within a few hours.
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Stratify claims that traditional user research is broken since focus groups are often expensive and impractical. Manual interviews also often take weeks; ad surveys can often be unresponsive. Due to this, companies often rely on assumptions rather than insights, and this often leads to failure and loss. Stratify aims to solve this problem using AI.
Stratify users can obtain information about their products by asking research questions. The startup’s vetted AI researcher transforms your query into a comprehensive study framework in seconds. Stratify also allows for smart participant matching with users being able to select demographic and behavioral parameters. The AI manages to find perfect participant’s either from Stratify’s network of real users, or from within the company’s customers. Stratify also helps uncover real insights with AI agents conducting interviews, and asking follow-up questions that dynamically adapt to each participant’s unique responses. It provides instant analyses, transforming interview content into actionable intelligence.
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“Excited to come out of stealth and announce Stratify (YC X25) to the world (Y Combinator). Stratify leverages AI to autonomously recruit hundreds of users, conduct customer interviews, and analyze results in hours—not weeks,” Javvaji wrote in LinkedIn post, announcing the startup’s launch.
“No more expensive focus groups, unresponsive surveys, or thousands of manual Zoom interviews. The future of user research is here: trystratify.com,” he added.
CEO Javvaji and CTO Hombal are Stanford University’s computer science alumni. While at Stanford, they conducted AI and high-performance compute research at renowned labs. They have had firsthand experience with launching features based on assumptions, which may or may not work, and this has helped gain insights required for Stratify.