In a digital finance landscape often fraught with complexity and scams, Boston Trading Co offers a refreshing alternative. With the tagline “Simplify the Complex,” the company was founded in 2016 to help everyday investors navigate the volatile world of cryptocurrency through a white-glove, “done for you”service. As the creator of the world’s first diversified crypto mutual fund, Boston Trading Co has delivered consistent performance, outperforming Bitcoin itself for eight consecutive years.
Acting as a “vanguard for crypto,” the firm provides managed crypto portfolios tailored for both novices and experienced investors. By combining deep financial market expertise with cutting-edge technology, Boston Trading Co has built a reputation on trust, transparency, and trackability. Their core offering, the flagship Bostoncoin fund, continues to simplify and secure crypto investing for clients across the globe.
In conversation with Jennifer Robertson
At the core of Boston Trading Co is Jennifer Robertson, co-founder and technical advisor, who brings to the table extensive experience in governance and leadership. In addition to her work with Boston Trading, she serves as the managing director of a corporate governance advisory firm in Australia and has held positions on multiple boards in industries as varied as construction, marine, and emergency services.
Robertson also champions financial inclusivity, particularly for women, believing that cryptocurrency presents an accessible and empowering opportunity for wealth-building.
In an exclusive interview with The American Bazaar at the HODL by Trescon event held in Dubai, Robertson discusses the crypto landscape and Boston Trading Co’s mission to demystify crypto for mainstream investors.
The American Bazaar: Could you start off by telling me your origin story, something about the company, and about yourself.
Jennifer Robertson: So, I’m Jenny Robertson, I’m the CEO and co-founder of Boston Trading Co. The origin story of Boston Trading Co really lies in the fact that Jeremy Britton (Founder and CFO at Boston Trading Co) used to be a financial advisor, and for 30 years, he would be looking at stocks, picking stocks for clients, and he was introduced to the crypto market and thought, ‘This looks a little bit like the stock market was when I first started out.’ And he came to me and said, ‘Jenny, you absolutely have to get into crypto. It’s the future of finance.’ But at the time, I was already the managing director of my own corporate governance advisory firm in Australia, and I told him I just didn’t have the bandwidth to research it properly.
READ: HODL Dubai Summit 2025 opens with dialogue on blockchain, crypto, and Web3 innovation (May 14, 2025).
Another concern for me was all of the scams, everyone knows someone who’s been scammed, and after trying to help people understand what the future of finance from a crypto perspective was, and getting a similar answer, he basically said, we need to start a fund that allows people to have the confidence and peace of mind when they’re investing in crypto. Essentially, someone who can invest on people’s behalf, someone strategic, safe, secure, with robust transparency. And so, we started Boston trading Co. 10 years ago as the first crypto mutual fund.
Incredible. And since we are at a FinTech / crypto conference, what are some of the trends in the Fintech space that you’re excited about and that you’re looking forward to?
One of the big trends that I’m excited about is probably the adoption of crypto or the crypto curiosity of those people who are TradFi (traditional finance). It’s becoming more and more recognized as a credible source of asset wealth and a legitimate part of people’s portfolios.
That, for me, is really exciting. Yes, we still hear the occasional “isn’t crypto for criminals?” or “isn’t it a scam?” but that kind of skepticism is fading. Now, it’s more about people being unsure of how to do it well. And thinking back to 10 years ago, I feel like we’ve built a really great solution for those who are crypto-curious but don’t have the time, ability, or desire to research all the coins and put together a diversified portfolio themselves.
You’re one of the very few women in this industry. What is some advice that you would have for women trying to get in, and how does it feel to be one of the few women in this industry?
In terms of being one of the few women in this industry—well, in my other professional worlds, I’m often the only woman in the room. I sit on boards of directors and have served on boards involved in construction, regulatory engineering, marine, defence, fire, and emergency services. So, being the only woman in the room is something I’m kind of used to.
What I’ve always been really passionate about, though, is bringing more women in and helping them move through. I see this as a great opportunity for women to understand and build their own wealth through cryptocurrency. It doesn’t take a lot of money to participate, and if you get it right, it can be a fantastic opportunity.
For me, it’s really about financial participation. I absolutely want to see more women in this space. More women founders. More women supporting other women. And I know that Dee, our CTO at Boston Trading, and I are always thinking about how we can better connect women, how we can help them take charge of their financial future and shape their own destinies. So yes, that’s something we’re really passionate about.
On the topic of financial inclusivity, what advice do you give to someone trying to break into the crypto world? It can be so overwhelming—cryptocurrency, blockchain, all of it. How would you suggest someone start?
So, my advice is really boring, okay? It is: Buy quality, diversify. Don’t buy the stuff where you’ve got your crypto bros banging on, saying you’re going to get 10,000 times returns and all that. It’s just slow and steady wins the race.
The idea behind diversification is that when something goes up, something else might go down, and that helps protect your portfolio. So, it’s not sexy advice, but it’s solid. If I could have told my younger self that, I would have been really grateful. I’ve made a lot of mistakes along the way.
Amazing. And the last question I have for you is: what hopes do you have for Boston Trading Company’s growth and progression? Where do you see it in the next five to ten years?
So, in terms of growth and progression, I would love to see more people getting involved and investing, realizing that it’s a key part of their asset portfolio. If you speak to any of us at Boston Trading, none of us will ever tell you to put everything into crypto. It’s always about having a balanced portfolio so you can ride the ups and downs across different asset classes.
That, for me, would be the ideal. And maybe, you know, in two or five years’ time, BlackRock or JP Morgan will say, ‘That’s a company with a 15-year record. We probably better buy that for a lot of money.’