Amazon Web Services (AWS) is getting ready to roll out its own AI agent marketplace next week with Anthropic as one of the key partners onboard. The launch is set to happen on July 15 during the AWS Summit in New York City, according to TechCrunch exclusive report.
AWS’s new agent marketplace is designed to give startups a way to offer their AI agents directly to AWS customers. On the flip side, enterprise users will be able to easily browse, discover, and install AI agents that fit their needs—all in one place, as sources cited to TechCrunch.
AWS will take a small cut from the revenue startups make when customers install their agents. But according to sources, the real value lies in the bigger opportunity—this marketplace could open up new revenue streams and help startups reach a wider customer base.
Startups will be able to set prices for their agents, much like how SaaS products are sold individually, rather than being bundled into larger service packages.
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Being part of AWS’s marketplace gives Anthropic a chance to reach a wider audience—including users who might currently be using AI agents from competitors like OpenAI. This could also give Anthropic a real boost—by bringing its API into the spotlight, more developers might start building with it, which means more agents, more adoption, and eventually, more revenue flowing in.
And Amazon’s not exactly alone in this. Google Cloud kicked things off in April with its own AI Agent Marketplace, designed to help developers and businesses list, sell, and discover AI agents with ease. Microsoft jumped in soon after with the Agent Store, built into Microsoft 365 Copilot, making it easy for users to plug custom agents right into their daily workflows.
It’s not just the cloud giants either. Enterprise heavyweights like Salesforce and ServiceNow have launched their own takes on agent marketplaces too—giving companies access to pre-built AI tools that can be dropped into existing systems. These marketplaces are quickly becoming the go-to way for developers to get their agents in front of customers without needing to reinvent the wheel every time.
While Meta has taken a slightly different approach, embedding AI agents across its apps like Instagram, Messenger, and WhatsApp, while also launching a platform to enable creators and brands to build interactive agents. Zoom, too, has entered the arena with its AI Companion, and is expected to expand it into a broader marketplace of meeting and workflow agents.
With AWS now entering the mix, the competition is heating up—and it’s clear that marketplaces are becoming a key strategy in how AI tools are being delivered, scaled, and monetized.