While “Deli Boys” delivers on getting the Pakistani American milieu right, it also tells a gritty, crime narrative that has traditionally been told through predominantly white perspectives in American entertainment.
ANDREW RANNELLS
It’s time for another season of the under-the-radar hit of 2025, “Deli Boys.” If the first installment surprised viewers with its dark comedy and its portrayal of South Asian characters as drug lords, gangsters and money launderers—rather than doctors, nerds or, worse, comic caricatures—the upcoming season, which returns May 28 on Hulu, promises even more playful twists.
The American crime-comedy series follows Pakistani American brothers Mir and Raj, played by Saagar Shaikh and Asif Ali, who begin to unravel hidden secrets about their father after his death. He leaves behind his business, cheekily named ABC Deli, to his sons, who have little experience running it. Much to their dismay, they discover their “Baba” has left them not just a mom-and-pop shop, but a gateway into a seedy underground world.
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The duo soon finds itself entangled in an illegal drug empire in a story that is equal parts tragic and comic. The show’s unconventional edge doesn’t stop there. It also features a formidable “aunty,” played by Poorna Jagannathan. As the gritty crime narrative unfolds, it may evoke comparisons to “The Sopranos” or “Ozark”—but with a key difference.
This time, the characters are largely South Asian, and even the antagonist is a woman of color. Both Shaikh and Ali have worked with Marvel in the past, but say this marks their first opportunity to play such central roles. Speaking about her character, Jagannathan said, “It was great being in such power position and infantilizing the two leads of the story.”
LILLY SINGH
The actors are aware of the show’s significance. Asif Ali said in an interview, “People who look like us are usually on the periphery of shows.” He does not take lightly the opportunity to lead a mainstream comedy.
What sets “Deli Boys” apart is its attention to detail, from conscious casting to culturally accurate storytelling. While the series captures the Pakistani American milieu with authenticity, it also delivers a gritty crime narrative—one traditionally told through predominantly white perspectives. Wedding scenes are richly textured and avoid being reduced to mere spectacle. Producer Abdullah Saeed has drawn from his own experiences to create grounded, true-to-life portrayals.
Although the series is set in Philadelphia, filming takes place in parts of Chicago, including Rogers Park and Devon Avenue, reflecting the diversity of American life.
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The series stars Asif Ali, Saagar Shaikh and Poorna Jagannathan, with “Saturday Night Live” alum Fred Armisen joining this season. Also featured are Andrew Rannells and Kumail Nanjiani as recurring guest stars, alongside new guest stars Lilly Singh and Robin Thede, and returning guest star Tan France.
As Season 2 approaches, it promises higher stakes and more thrills. Its most significant achievement so far, however, is breaking away from stereotypical portrayals of Pakistani Americans. Whether more creators follow this shift remains to be seen.