X has launched Live Studio, a new livestreaming command center designed to help creators broadcast more easily, while also announcing a $1 million payout program to encourage more live content on the platform.
Nikita Bier, X’s head of product, said the company will be “rewarding creators who live stream by allocating $1 million” during the upcoming payout cycle. While Bier did not provide details on how the payments will be distributed, he said additional information would be released soon. He also shared a demonstration of Live Studio within Creator Studio, showcasing the platform’s new livestreaming tools.
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The command center will allow users to create a new stream, give it a title and upload a thumbnail that viewers will see before it goes live. They can schedule it to begin at a specific hour on a certain day and then choose who gets to be able to watch it. Live streams can be limited to verified accounts, the accounts a creator follows or their subscribers, but they can also be visible to everyone on X. Live Studio also allows creators their viewers’ comments and how their steam is doing, including the number of concurrent viewers, the countries they’re from and the devices they use.
While live streaming is not new to X, it is not a common feature associated with the social media platform. Live streaming on X is exclusively available to users paying $3 a month for an X Premium subscription. Live Studio replaces X’s existing Media Studio Producer.
X has a guide to using Live Studio on its website, which has more detail and FAQs including how creators can manage chat settings before and during a livestream. This means streamers can limit chat to subscribers if they want to or leave them to everyone.
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The command center is available in select U.S. states including Virginia, Oregon, and California, as well as cities including Sydney, Seoul, Mumbai, Singapore, Paris, São Paulo, Frankfurt, Dublin, and Tokyo.
It remains to be seen whether X has improved its live streaming infrastructure. In 2023, Florida Governor Ron DeSantis was supposed to announce his presidential bid on the platforms’ live audio streaming service Spaces, but X’s servers were “kind of melting” and prevented him from doing so. A year later, tech billionaire Elon Musk was supposed to interview President Donald Trump but his Spaces live crashed and became inaccessible.