The Texas Super Kings have signed PwC U.S. as their official consulting partner and lead arm sponsor for the 2026 Major League Cricket season, strengthening the franchise’s commercial portfolio as professional cricket continues to expand across the United States.
Under the sponsorship agreement announced Tuesday, PwC U.S. branding will appear on the lead arm of the Texas Super Kings’ playing jerseys throughout the 2026 season. The company will also receive branding visibility at Grand Prairie Stadium and across the franchise’s digital, social media, and broadcast platforms.
The partnership brings together one of Major League Cricket’s founding franchises and one of the world’s largest professional services networks, reflecting growing corporate interest in cricket’s rapidly expanding footprint in North America.
“We are delighted to welcome PwC U.S. as the Official Consulting Partner and Lead Arm Sponsor of the Texas Super Kings for the 2026 season,” said Anurag Jain, co-owner of the Texas Super Kings.
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“PwC is a globally respected brand that shares our commitment to performance, innovation, and long-term growth. As cricket continues to expand across North America, we are excited to help elevate the profile of the sport in Texas and beyond together.”
PwC said the sponsorship aligns with its commitment to investing in the Dallas-Fort Worth region while supporting sports that are attracting increasingly diverse audiences.
“The Dallas market is incredibly important to PwC, reflecting the strength, innovation, and momentum of the region’s business community,” said Rob Baldwin, managing partner of PwC’s Dallas office.
“Our sponsorship of the Texas Super Kings aligns with our commitment to investing in the communities we serve and supporting organizations that bring people together. We see this as an opportunity to support a sport that is resonating with communities across North Texas while deepening our connection to the broader Dallas-Fort Worth region.”
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The companies said the partnership is intended to help broaden cricket’s reach in the United States while engaging local communities and fans through the sport.
Based in the Dallas-Fort Worth metroplex, the Texas Super Kings are one of Major League Cricket’s founding franchises and draw inspiration from the Indian Premier League’s Chennai Super Kings. The team plays its home matches at Grand Prairie Stadium, which has become a key venue for professional cricket in the United States.
Major League Cricket has attracted growing interest from sponsors, broadcasters and investors as the sport gains traction among South Asian communities and a wider American audience. The league has also benefited from increased international participation and investment from established global cricket organizations.